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Your website is often the first impression your brand makes. If your visual style, voice, and UX don’t match what you promise and showcase elsewhere, visitors feel the disconnect and probably leave. This guide shows how branding should shape website design decisions...
Modern small businesses depend on seamless, secure, and fast connectivity to function. But without clear visibility into your IT infrastructure, issues can go unnoticed until they become costly problems. That’s where network monitoring steps in — providing real-time...
Trying to decide between building your own website or hiring a professional? It’s tempting to think a DIY website builder can save money and time, but it can also cost you far more in missed opportunities, poor performance, and security concerns. Businesses in Fort...
In today’s rapidly evolving digital landscape, digital marketing in Fort Collins has shifted from a “nice-to-have” to an absolute necessity for businesses of all sizes. Are you struggling to reach your ideal customers online? Wondering how to leverage data-driven...
Introducing robust managed IT services isn’t just an upgrade—it’s the line between uninterrupted growth and crippling downtime. In today’s digital landscape, every business—from local shops in Fort Collins to nationwide enterprises—faces ever-evolving cyber threats....
In today’s digital-first world, a high-performing website can be the difference between thriving and merely surviving. As businesses in Fort Collins strive to stand out, understanding the importance of exceptional web design and rapid load times has never been more...
You’re trying to grow your business online—so where should you put your marketing dollars? Should you invest in digital marketing in Fort Collins with a long-term SEO strategy, or go for the instant boost from paid search advertising? The truth is, both methods have...
Microsoft has announced that support for Windows 10 will officially end on October 14, 2025. While this marks a significant technological shift, it raises pressing questions for businesses: How will this affect your network security? What risks will your systems face? And, most importantly, how can you prepare?
Todd had avoided updating his business pc because he wanted to avoid restarting his computer and losing his place/his tabs. Like many users, Todd wanted never to disrupt his web surfing experience. One day, his computer crashed. Todd not only lost a lot of important...
Event organizers are always looking for innovative ways to boost engagement, enhance attendee experiences, and measure the success of their efforts. Geofencing technology offers an effective solution to meet these goals, providing real-time location-based interactions...
In today's digital age, having an online presence is no longer a luxury—it's a necessity for businesses looking to thrive. Whether you're a small brick-and-mortar shop or a large retail chain, expanding your operations to include an e-commerce store can open up a...
Network Moves: Best Practices and Mistakes to Avoid Relocating to a new office space is an exciting milestone for any business. However, the task of moving your network infrastructure can be a daunting one. Network infrastructure is the backbone of your daily...
Social media is no longer just a tool for B2C businesses to connect with consumers. Business-to-business (B2B) companies are increasingly leveraging social media to reach their target audience, build brand awareness, and drive sales. The power of social media in B2B...
In today's digital landscape, choosing the right web hosting service is crucial for any business aiming to establish a strong online presence. Your website is often the first interaction potential customers have with your brand, so it’s essential that it performs well...
In the digital age, staying ahead of the competition is crucial for business success. One of the most effective ways to gain a competitive edge online is through SEO competitive analysis. This process involves researching and analyzing your competitors' SEO strategies...
As the year draws to a close, businesses start looking for strategic ways to optimize their tax liabilities. One effective method is making year-end network purchases. Investing in your IT infrastructure not only enhances your business operations but also provides tax...
Compared to even 10 years ago, there are a plethora of Web Design options and resources that are available to small businesses. Even though there is no shortage of website DIY tools (side note: if you choose to DIY it, be cautious of common DIY website mistakes), many...
In a world of modern digital marketing strategies, understanding customer behavior is crucial for businesses aiming to optimize their marketing strategies and improve overall performance. One powerful tool that has emerged in recent years is foot traffic attribution....
In the dynamic landscape of business technology, keeping your PCs and servers up-to-date is essential for maintaining efficiency and security. Understanding the life cycles of PCs and servers can help businesses plan for upgrades and replacements, ensuring minimal...
When building a new business, people often get excited about the branding process. They envision ideas for logos, color schemes, and goals that are so much fun. Many, however, don't always consider how their branding identity fits into the context of a domain name and...
In the realm of B2B marketing, finding effective ways to connect with decision-makers and build meaningful relationships is crucial. One powerful tool that has emerged in recent years is LinkedIn messaging campaigns. As the world's largest professional network,...
In today's digital age, small businesses face numerous cybersecurity challenges. One tool that can significantly enhance your business's security and privacy is a Virtual Private Network (VPN). But do you really need one for your small business? Let’s delve into what...
In today’s digital landscape, having a well-designed website is essential for attracting and retaining visitors. However, a visually appealing site alone isn’t enough. To truly succeed, your website must also be search-friendly, ensuring it ranks well in search engine...
As the summer days begin to wane, the most festive time of the year is fast approaching. For businesses, this means it’s time to start strategizing for the holiday season. At iPoint, we understand the critical importance of early planning to maximize your marketing...
iPoint is proud to offer a unique approach to networking services with no contracts necessary. Traditionally, many businesses have relied on long-term contracts for their IT needs, but this approach comes with its own set of challenges. At iPoint, we believe that a...
In the fast-paced digital age, website speed has emerged as a critical factor influencing user experience. It’s no longer just about having a visually appealing design or compelling content; if your website doesn’t load quickly, users are likely to abandon it and seek...
Do you know exactly how many online directories people review your business on? While you may be familiar with your Google Business profile, there are countless alternatives that people use to read reviews that help them make decisions about where to buy products and...
In the modern era, small businesses need a strong online presence to stand out in their industry and succeed. As a small business, your website is often the first interaction potential customers have with your brand. Therefore, it’s essential to ensure that this...
In today's fast-paced digital world, small businesses need to stay ahead of the curve to remain competitive. One of the most effective ways to do this is by leveraging managed IT services. This approach offers a range of benefits, from scalability and adaptability to...
In today's competitive digital landscape, small businesses must leverage every available tool to stand out and attract customers. One powerful, yet often underutilized, tool is geofencing. Geofencing companies offer innovative strategies that can significantly enhance...
In the highly competitive world of e-commerce, having an appealing website isn’t enough to drive sales and conversions. To succeed, your e-commerce website must combine exceptional usability, user experience (UX) design, and effective search engine optimization (SEO) strategies.
In the digital age, data is one of the most valuable assets for any organization. Ensuring the security and integrity of this data is crucial for maintaining business operations, safeguarding sensitive information, and meeting regulatory requirements. One critical component of a comprehensive data protection strategy is off-site backups. In this blog, we will discuss off-site backups, their importance, and give examples of when they are very helpful.
In the dynamic world of B2B marketing, staying ahead of the competition requires a strategic approach that leverages the latest tools and techniques to attract and engage potential clients. At the heart of this strategy lies Search Engine Optimization (SEO), a...
In today's digital age, having a strong online presence is essential for small businesses to attract customers, showcase their products or services, and drive growth. Building a website is often the first step in establishing an online presence, but many small...
Meet Lisa, the owner of a small local plumbing business in Fort Collins. With her business growing steadily, Lisa decided it was time to invest in IT services to streamline operations and support her business's expansion. Excited about the possibilities, Lisa quickly...
In the dynamic digital landscape, a compelling online presence is crucial for businesses aiming to stand out and thrive. Your website serves as the virtual storefront, making its content a powerful tool for engaging visitors and converting leads. Here, we dive into...
Unlocking the Power of Visual Advertising: Understanding the Difference between Display Ads and Retargeting Ads with iPoint Technologies In the ever-evolving landscape of online advertising, it's crucial for businesses to leverage the right strategies to connect with...
In the ever-evolving digital landscape, the importance of accessibility cannot be overstated. As businesses strive to create an inclusive online presence, questions about ADA compliance for websites become increasingly relevant. At iPoint, we recognize the...
In the fast-paced and ever-evolving landscape of technology, small businesses often find themselves grappling with the challenges of managing their IT infrastructure effectively. As demands for seamless operations and robust cybersecurity grow, outsourcing IT support...
In the ever-evolving landscape of digital marketing, the game-changer is the ability to harness and interpret data. At iPoint, we pride ourselves on utilizing Google Analytics 4, a powerful tool that enables us to not only survive but thrive in the digital realm....
In the ever-evolving landscape of B2B marketing, email continues to be a powerful tool for reaching and engaging with your target audience. When executed strategically, email marketing can drive leads, foster customer relationships, and ultimately contribute to...
The decision to redesign your business website is a significant step toward enhancing your online presence, user experience, and overall brand image. Whether you are a business owner gearing up for a website overhaul or a web designer embarking on a redesign project,...
Demystifying Firewalls: Safeguarding Your Network with Cybersecurity In the realm of cybersecurity, a firewall stands as a crucial line of defense, serving to protect your network from potential threats and unauthorized access. But what exactly is a...
Social media has become an indispensable tool for small businesses to connect with their audience, build brand presence, and drive growth. However, navigating the dynamic landscape of social platforms comes with its challenges. Let's explore common small business...
Embarking on the journey of establishing and maintaining a website comes with a range of considerations, including various expenses associated with ensuring its functionality, security, and compliance. Let's delve into the essential components that contribute to the...
At iPoint Technologies, we understand that IT issues don't always adhere to the constraints of business hours. Recognizing the critical nature of addressing unforeseen emergencies, we extend our support to existing clients in need of after-hours IT services. Our...
In the expansive realm of the internet, websites come in various shapes and sizes, each serving a distinct purpose. One such foundational archetype is the "Brochure Website." Let's embark on a journey to understand what exactly what they are, explore who benefits most...
In the dynamic realm of digital marketing, selecting the right B2B advertising methods is pivotal for success. At iPoint, we specialize in tailored strategies designed to maximize results. In this comprehensive guide, we'll explore three potent B2B marketing...
In the dynamic world of liquor retail, staying ahead of the curve requires smart solutions that streamline operations and enhance customer experiences. iPoint Technologies is proud to introduce our Liquor POS Support service, designed to meet the unique needs of...
In the dynamic realm of digital marketing, businesses often grapple with the choice between maintaining an active blog and leveraging the power of social media. Each avenue holds its unique advantages, playing a crucial role in enhancing a brand's online presence....
2024 Web Design Trends : A Glimpse into the Current Trends In the fast-evolving landscape of web design, staying ahead of the curve is crucial to creating digital experiences that captivate and engage users. As we step into 2024, the world of web design is set to...
In the digital age, small businesses are increasingly reliant on robust network security to safeguard sensitive information and maintain operational integrity. At iPoint, we understand the critical role network security plays in the success of your enterprise. In this...
Maximizing Conversions: The Power of Landing Pages Paired with DM Campaigns In the ever-evolving landscape of digital marketing, the synergy between landing pages and direct messaging (DM) campaigns has become a linchpin for businesses aiming to convert leads into...
In an increasingly interconnected world, the protection of digital assets has become a paramount concern. As technology advances, so do the tactics of cybercriminals seeking to exploit vulnerabilities. In this landscape, the principle of layered security emerges as a...
In the ever-evolving landscape of the digital world, staying current is essential. This applies not only to the content you create but also to the tools you use to manage your online presence. WordPress, one of the most popular content management systems (CMS) on the...
In today's digital age, establishing a strong online presence is essential for businesses and individuals alike. Social media platforms have become the modern marketplace, providing opportunities to connect, engage, and promote. However, having a presence on social...
Email attachments can be incredibly useful for sharing files and documents quickly and easily. However, they can also be a major source of security risks. Suspicious email attachments can infect your computer with malware, ransomware, or viruses, or they can be used...
When it comes to analyzing website traffic, two essential sources often come under the spotlight: direct traffic and organic traffic. Understanding the differences between these two types of traffic is crucial for business owners seeking to optimize their online...
Remote backup disaster recovery includes a few different moving pieces. The first is remote backups – this essentially means a company that provides networking services, such as iPoint Technologies, routinely makes copies of your company’s most significant data, and then stores those copies on a server that is located somewhere far away from your office. That way, if a disaster occurs – such as a wildfire, or one of your employees clicks on a suspicious link that downloads a ton of ransomware onto your servers, and suddenly you cannot access any business information unless you pay a huge ransom to strangers over the internet – your company’s information is safe and can be recovered! (Take that, fraudsters!)
Landing Page Vs Microsite: Unveiling the Key Differences In the realm of digital marketing, crafting a compelling online presence is paramount for businesses aiming to attract and engage their target audience. Two popular tools that often come into play are landing...
In today's digital age, website accessibility has become a crucial aspect of ensuring inclusivity and equal access to information for all individuals. The Americans with Disabilities Act (ADA) extends beyond physical spaces and mandates that websites must also be...
A Written Information Security Plan (WISP) is a comprehensive document that outlines an organization's approach to protecting sensitive information from unauthorized access or disclosure. A WISP typically includes policies and procedures related to data handling,...
Pretty much every business has a network, whether or not they know it! However, not every business is tech-savvy, and not every business has an internal IT team that can help them manage their network, and that is okay! With network consulting services, small...
Not so fun fact: 81% of all data breaches are caused by weak passwords (according to Verizon Wireless’s research on cybersecurity incidents). Knowing the minimal password security basics can help keep your business safe. We’re sorry to say it, but the date of your...
Every small business is a little different in how they manage their website, how frequently they make updates, and how they manage their website's content. However, it is important to know when your website needs a redesign - after all, it is the face of your...
Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed…
We have expanded our Continuous Care Plan! Our care plan is $350.00 /quarter, or $1199.00/ year, and includes the following services: Weekly plugin and theme updates via Smart Plugin Manager Global Edge Security Site Optimization Image Optimization Code minifying-...
Remote work is here to stay. In March 2020 everything changed in the workplace as we know it. By April 2020 over 80% of jobs were working remotely due to Covid and most never went back into the office. Forced to take our work online has show the...
Promoting your e-commerce site during the holiday season can be a great time to gain more traffic and sales for your business. Here are a few tips and tricks to help your site teh most this holiday season Personalize your website - Adding a holiday theme and...
Backing up your data is more important then ever with increasing hacks and malware it is imperative to have your data backed up. There are two different methods that can be used when backing up your data, remote and on site. An onsite backup is hosted at your...
Using Social Ads versus Google Ads can make a big difference for your company and work in very different ways. Google Ads are the worlds larges PPC advertising platform. Paid search from Google uses specific words and phrases included in searches by Google...
Keeping your website up to date can help it be more secure and load quicker. Keeping plugins and themes updated on your site will help prevent the take-over of your site by hackers. The longer you go without updating your site the more at risk your site...
Linkedin Campaigns can be helpful to your business in many different ways. Linkedin has over 77 million business professionals from all parts of the country. Connecting with possible leads from Linkedin can help get your company set up with potential...
There seems to be a plugin for everything these days… ones that better protect your website against spam, optimize your media file sizes, and ones that even allow users to make their own custom avatar. It may be tempting to download that plugin that promises to fix...
Picture this: you’re ready to place your weekly online grocery order. As you log on, you notice that the website you’re using won’t let you click on anything. The text is so faded and close to the background color that you can’t read it. You keep trying to...
We’ve all seen them. From that dashing Nigerian Prince who promises you riches to that text with a mystery parcel who needs your “delivery preferences”, phishing scams are more convincing than ever these days. Next time you come across an email that seems...well,...
The past few months have affected everyone differently, but small businesses are especially vulnerable to the changing economy. Luckily, Facebook and Google have both launched programs that award grants to small businesses struggling as a result of COVID-19. Facebook...
You may experience Fort Collins Coronavirus business closures for 2-3 weeks due to quarantine and infection, leading to an increase of IT related issues. In addition to helping you with your Fort Collins digital marketing and network needs, iPoint is ready to set you...
Digital Marketing can mean a lot of different things in today’s world. From search engine optimization to social media marketing it can include a lot of important matters. Did you know that 87% of customers say brands need to put more effort into providing a...
Facebook Ads have created a whole new world of advertising. With over 2.4 billion monthly users Facebook has an impeccable reach that no other social media platform can match. This can hurt you or help you as a small business. It gives you a huge customer base to...
Starting January 14, 2020 Windows 7 will no longer be supported by Microsoft. This means no more technical support, software or security updates for the operating system. Windows 7 is being phased out we don’t want your business to be left in the...
With every new year, there is always plenty of new things: new ideas, new tech, new moments, new predictions of the future, new trends, and more newness. With all this, it is easy to think that most of these new ideas aren’t worth learning and that they are just fads...
Whenever you are learning about how to engage customer, turn leads into clients, and get a bigger brand recognition, a common piece of advice is to put out new content. Whether it is posting on social media or keeping a blog post, content is king. We get it, writing...
When job searching, one of the least favorite parts is the interview process. It can be nerve wrecking. We decided to dedicate this week’s blog post on some very common interview questions and tips on how to answer them to help ease your worries. Remember, it’s all...
Stressed about maintaining your website? Let us take on that task so you can focus your efforts where they seem best fit to you. Maybe we already designed your site for you, or you already use WordPress for your website, we can be your host! When you join iPoint’s Web...
Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant...
Fall is one of those seasons that everyone is excited about for the first week or so, but then find themselves already being sick of the cooler weather quickly. You might be noticing that in your office, people are losing a lot of motivation, they seem stressed, or...
Social media is ever growing. It provides multiple ways for people to stay connected to one another. With the ever-growing platforms, it is easy to see why companies want to join in. it allows them to connect with possible customers all around the globe. Social media...
The name of the game is to take website visitors and change them to leads. It’s how you can make your business grow faster. Although as well all know-it’s really hard to make people put their information into these sign-up forms. One, people tend to be lazy and don’t...
With everyone welcoming October next month (wow, time flies!), we felt it would be a good time to reflect on the new tech that has come out, and what people expected technology to do in the beginning of 2018. We did some research and found a Forbes post about the top...
It seems like every day there is a new type of marketing. There’s digital marketing, social media marketing, sales marketing, and so much more-but have you heard of inbound marketing? We know keeping up with marketing trends can be exhausting, that’s why this week we...
It’s the time of year when students go back to school, life settles down, and you get into a more consistent schedule. You might even be able to feel a change in the weather. Fall can be exciting, but it is also a time people lose a lot of motivation. Since it’s...
We have been seeing quite an increase in attempts to obtain sensitive information through email, also known as phishing. These emails disguise themselves in ways that makes them look trustworthy in hopes that you’ll click on their link and enter in your...
We’ve had plenty of websites go live this past month. Have you looked at any them? Our web designers have worked incredibly hard to build unique, easy to use, and mobile friendly sites for our clients. We wrote our blog post this week about what all we do when it...
Here at iPoint, we believe change is a great way to keep things fresh and exciting. We are happy to announce that we will be bringing in new network packages. Now, we didn’t just add one more package, we created and are implanting four brand new packages! These...
The biggest trend we’ve seen this year for small businesses is ensuring their social media platforms are up to date, provide compelling content, and that they interact with their clients. Everyone knows that customers service can make or break a business, but most...
Stressed about maintaining your website? Let us take on that task so you can focus your efforts where they seem best fit to you. Maybe we already designed your site for you, or you already use WordPress for your website, we can be your host! When you join iPoint’s Web...
You know about iPoint, but have you heard of our sister company AirPoint? AirPoint holds all our drones services because we knew there was so much to offer, we just had to branch off our business. From thermal imaging to aerial photographer, we can cover all your...
Whether you're looking for more traditional parade-and-fireworks kind of fun or watching a great white shark terrorize a town on the big screen is your ideal way to celebrate Independence Day, you've got options for the Fourth of July Activities in Fort Collins. 1-...
Attention all beverage business owners. We get it, running a business is hard. Different POS systems can make the job a lot harder too. That is why iPoint become a Heartland Liquor POS authorized dealer—to help businesses like you! We can come in, set up the system,...
Figuring out different ways to advertise your business can be frustrating. There are so many different options out there and advertising can get expensive. At iPoint, we have Pay per Click campaigns that are made for your business so you aren’t paying for what you...
The beautiful, warm weather always makes us want to go outside and soak in the sun. However, a lot of people struggle with what to do. We came up with a list of five local summer activities you jump start your summer actives! #1: New West Fest Bohemian Nights at...
Every winter, we do everything we can to avoid catching a virus. We buy the extra-super-mega-strength hand-soap. We wipe down every available surface with disinfectant wipes. We steer clear of anyone sniffling. Then flu season passes, spring arrives, and we all...
Millennials: the largest, loudest and most tech-savvy generation to date. Every industry is investing considerable marketing dollars in learning as much about America’s 22 – 36 year olds as possible, and it’s no wonder why. Here are three fast facts about the...
Is an old computer sitting in your garage collecting dust? Is your broken laptop moonlighting as a table coaster? We’ve got you covered this Earth Day weekend. iPoint is announcing our 5th annual Flowers for Towers. What is Flowers for Towers? We designed Flowers for...
Social media can be a fun way to interact with the local community and reach new consumers. With so many diverse platforms, the possibilities for how social media can enhance your business are nearly endless. Creating a social media platform for your business can be a...
You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand's story, and spent hours curating original content—all with the help of a professional web designer. There’s only one problem: you’re not getting any traffic....
The mad dash of the winter holidays is officially over. This might mean that you’re finally taking a deep breath after spending the last three months decorating, redecorating, and entertaining. Maybe you’re already gearing up for spring cleaning and this weekend’s...
Cyber-attacks cost businesses in the U.S more than 400 billion dollars every year. However, when surveyed, only 2% of small business owners view a possible security threat as a serious concern. Although many view network security as a minor issue– after all, what...
Wix, Weebly, Webvanta, WordPress . . . The list of possible website builders goes on—and makes a great tongue-twister! Search “best web builder” online, and you’ll get a million different opinions from 10 million different sources. With all the industry noise...
New Marketing Technology Marketing Beacons are small, battery-powered devices that can transmit signals to any Android smartphone or tablet within 300 feet. These small—but mighty—gadgets provide a more personalized way for you to let new customers know about special...