In today’s digital landscape, having a well-designed website is essential for attracting and...
iPoint Insights (blog)
Facebook Ads vs Google Ads
Related Insights
E-Commerce Website Design: Increasing Sales and Conversions
In the highly competitive world of e-commerce, having an appealing website isn’t enough to drive sales and conversions. To succeed, your e-commerce website must combine exceptional usability, user experience (UX) design, and effective search engine optimization (SEO) strategies.
Key Considerations for Developing Your Website Content with iPoint
In the dynamic digital landscape, a compelling online presence is crucial for businesses aiming to...
Effective Email Marketing for B2B: Best Practices and Tips
In the ever-evolving landscape of B2B marketing, email continues to be a powerful tool for...
Unlocking B2B Marketing Strategy Success: iPoint’s Comprehensive Guide to Targeted Advertising
In the dynamic realm of digital marketing, selecting the right B2B advertising methods is pivotal...
Blog vs Social Media: Unraveling Distinctions in Digital Marketing Strategies
In the dynamic realm of digital marketing, businesses often grapple with the choice between...
Using Social Ads versus Google Ads can make a big difference for your company and work in very different ways. Google Ads are the worlds larges PPC advertising platform. Paid search from Google uses specific words and phrases included in searches by Google users. Every time a user clicks on an ad, the advertiser is charged a set amount of money, explaining the name Pay- Per Click advertising. Users are essientially paying for customers based on what they search on Google.
Facebook ads on the other hand are what is known as paid social. Advertising on Facebook is essentially promoting business via the internet. Instead of keywords, social ads help find users based on things they are interested in and the websites they visit. The simplest way to put the difference between the two is that Google Ads helps you find new customers while Social Ads helps new customers find their way to you.
Want to run social or google ads for your business? Contact Us today!