Using Social Ads versus Google Ads can make a big difference for your company and work in very different ways. Google Ads are the worlds larges PPC advertising platform. Paid search from Google uses specific words and phrases included in searches by Google users. Every time a user clicks on an ad, the advertiser is charged a set amount of money, explaining the name Pay- Per Click advertising. Users are essientially paying for customers based on what they search on Google.
Facebook ads on the other hand are what is known as paid social. Advertising on Facebook is essentially promoting business via the internet. Instead of keywords, social ads help find users based on things they are interested in and the websites they visit. The simplest way to put the difference between the two is that Google Ads helps you find new customers while Social Ads helps new customers find their way to you.
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