Blog Category
When building a new business, people often get excited about the branding process. They envision ideas for logos, color schemes, and goals that are so much fun. Many, however, don't always consider how their branding identity fits into the context of a domain name and...
In the realm of B2B marketing, finding effective ways to connect with decision-makers and build meaningful relationships is crucial. One powerful tool that has emerged in recent years is LinkedIn messaging campaigns. As the world's largest professional network,...
As the summer days begin to wane, the most festive time of the year is fast approaching. For businesses, this means it’s time to start strategizing for the holiday season. At iPoint, we understand the critical importance of early planning to maximize your marketing...
In the fast-paced digital age, website speed has emerged as a critical factor influencing user experience. It’s no longer just about having a visually appealing design or compelling content; if your website doesn’t load quickly, users are likely to abandon it and seek...
Do you know exactly how many online directories people review your business on? While you may be familiar with your Google Business profile, there are countless alternatives that people use to read reviews that help them make decisions about where to buy products and...
In the modern era, small businesses need a strong online presence to stand out in their industry and succeed. As a small business, your website is often the first interaction potential customers have with your brand. Therefore, it’s essential to ensure that this...
In today's fast-paced digital world, small businesses need to stay ahead of the curve to remain competitive. One of the most effective ways to do this is by leveraging managed IT services. This approach offers a range of benefits, from scalability and adaptability to...
In today's competitive digital landscape, small businesses must leverage every available tool to stand out and attract customers. One powerful, yet often underutilized, tool is geofencing. Geofencing companies offer innovative strategies that can significantly enhance...
In the digital age, data is one of the most valuable assets for any organization. Ensuring the security and integrity of this data is crucial for maintaining business operations, safeguarding sensitive information, and meeting regulatory requirements. One critical component of a comprehensive data protection strategy is off-site backups. In this blog, we will discuss off-site backups, their importance, and give examples of when they are very helpful.
In the dynamic world of B2B marketing, staying ahead of the competition requires a strategic approach that leverages the latest tools and techniques to attract and engage potential clients. At the heart of this strategy lies Search Engine Optimization (SEO), a...
Unlocking the Power of Visual Advertising: Understanding the Difference between Display Ads and Retargeting Ads with iPoint Technologies In the ever-evolving landscape of online advertising, it's crucial for businesses to leverage the right strategies to connect with...
In the ever-evolving digital landscape, the importance of accessibility cannot be overstated. As businesses strive to create an inclusive online presence, questions about ADA compliance for websites become increasingly relevant. At iPoint, we recognize the...