iPoint Insights (blog)

How to Promote Your E-Commerce Site this Holiday Season

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by | Dec 10, 2021 | Digital Marketing

Promoting your e-commerce site during the holiday season can be a great time to gain more traffic and sales for your business.  Here are a few tips and tricks to help your site teh most this holiday season

Personalize your website – Adding a holiday theme and featuring holiday realated products can help increase customers interaction with your products.  It can also be helpful to send out a seasons greetings to your users or clients reminding them of any holiday specials or deals you may have going on.

Run a Holiday Special – Who doesnt like saving money?  Run a discounted service or promo for your products and advertise is on social media to your followers or run a boosted post to bring in new customers.  A holiday promo is a great way to gain new customers while also allowing existing customers to get deal in which they will most likely purchase other products with as well.

Don’t Focus on a Specific Holiday – Its always nice to run a “christmas” based special but it can be more effective and inclusive to simply run holiday specials.  With other holidays such as Hanukkah and Diwali going on, its always good to never leave anyone out so we can all celebrate this holiday season no matter what you decide to celebrate.