social media

Social Media Blues got you down? We can help!

Social media can be a fun way to interact with the local community and reach new consumers. With so many diverse platforms, the possibilities for how social media can enhance your business are nearly endless.

Creating a social media platform for your business can be a daunting task. What platforms should you use? How do you post on each platform? What content should you post? This is just the beginning of the long list of questions many business owners ponder before making the decision to start using social media for their business. Lucky for you, iPoint is here to help!

We start off with a social media consultation. This allows us to understand your needs, wants, and answer any questions you might have. We’ll then discuss which platforms would benefit you and how to get started. Our professionals know the ins-and-outs of social media platforms and are ready to teach you how to use social networking to boost sales and improve CRM. We can also go over relevant content so you know what to post to reach maximum brand exposure and gain plenty of followers.

Here are four tips from our social media strategists on how to enhance your social media usage:

Pick the right platforms for your business.

You don’t need an account on every social media platform. That’s overwhelming and can be a waste of time. Figure out what platforms your consumers use and focus on just two or three. That way, your time can be effectively utilized in creating strong and unique content for your target market.

Time your postings.

There are prime postings for every social media platform. Sharing content when your audience is most likely to be online increases likes and engagement.

Amplify your most vocal supporters.

It’s important to showcase those who follow you on social media and like or comment on your posts. Comment back. Offer special deals. This allows your business to seem more personal and builds relationships with consumers.

Be unique.

Your business is one of a kind. Your social media should show that. Consumers want to have a personalized experience. Showcasing what makes your business unique and fun allows your audience to better understand your brand personality.