The biggest trend we’ve seen this year for small businesses is ensuring their social media platforms are up to date, provide compelling content, and that they interact with their clients. Everyone knows that customers service can make or break a business, but most people didn’t expect that to go into social media usage too. It’s true though. Social media interactions with clients and other businesses show people that your business is relatable, truth worthy, and even loyal. We get it, social media can be a lot. This week’s blog post if here to tell you about the top three social media platforms you should be using to get you started.
Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
Now, everyone knows about Facebook. But it is still growing to this day. People are always using the site to learn about new businesses for their needs. You can check reviews, reply time, what the services each business offers, and which of your friends has used the business before. Facebook is also a quick way to speak to the community, so you can make sure you are always engaged with what is going on.
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010 exclusively on iOS. A version for Android devices was released two years later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively.
Images are everywhere, and they are attention grabbing. This is one of the biggest reasons why Instagram boomed so quickly and gained such a huge amount of users. Be sure to use this to your advantage. You can show the community what your business sis about, what services you offer, and all about your employees. People are then able to relate more to your business and are more likely to call on you when they need something.
LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members are active. LinkedIn allows members to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. Members can invite anyone to become a connection. The “gated-access approach” is intended to build trust among the service’s members. LinkedIn participated in the EU’s International Safe Harbor Privacy Principles.
This site is a great way for your business to speak to other business professionals. You can find new job applicants, see what’s happening in your industry, or even keep up with your past employees and employers. Remember, networking is everything, so it is very important to keep in touch.
Still a little weary about always updating your social media calendars? Have no fear, for here at iPoint, we have social media specialists that can help you come up with content and let you know which platforms are best to make your business grow! Come check our Social Media services page.