Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed…
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iPoint
Is Remote Work Here To Stay?
Remote work is here to stay. In March 2020 everything changed in the workplace as we know it. By April 2020 over 80% of jobs were working remotely due to Covid and most never went back into the office. Forced to take our work online has show the...
How to Promote Your E-Commerce Site this Holiday Season
Promoting your e-commerce site during the holiday season can be a great time to gain more traffic and sales for your business. Here are a few tips and tricks to help your site teh most this holiday season Personalize your website - Adding a holiday theme and...
Remote Backup vs On-Site Backup
Backing up your data is more important then ever with increasing hacks and malware it is imperative to have your data backed up. There are two different methods that can be used when backing up your data, remote and on site. An onsite backup is hosted at your...
Facebook Ads vs Google Ads
Using Social Ads versus Google Ads can make a big difference for your company and work in very different ways. Google Ads are the worlds larges PPC advertising platform. Paid search from Google uses specific words and phrases included in searches by Google...
Why Keeping Your Website Updated is Important
Keeping your website up to date can help it be more secure and load quicker. Keeping plugins and themes updated on your site will help prevent the take-over of your site by hackers. The longer you go without updating your site the more at risk your site...
Why Choose LinkedIn Messaging for your Next Ad Campaign
Linkedin Campaigns can be helpful to your business in many different ways. Linkedin has over 77 million business professionals from all parts of the country. Connecting with possible leads from Linkedin can help get your company set up with potential...
Is Installing Plugins Bad? How They Can Secretly Harm Your Website Performance
There seems to be a plugin for everything these days… ones that better protect your website against spam, optimize your media file sizes, and ones that even allow users to make their own custom avatar. It may be tempting to download that plugin that promises to fix...
What is an ADA Compliant Website & Why is it Important?
Picture this: you’re ready to place your weekly online grocery order. As you log on, you notice that the website you’re using won’t let you click on anything. The text is so faded and close to the background color that you can’t read it. You keep trying to...
Why Phishing Scams Are Bad & How Not to Bite
We’ve all seen them. From that dashing Nigerian Prince who promises you riches to that text with a mystery parcel who needs your “delivery preferences”, phishing scams are more convincing than ever these days. Next time you come across an email that seems...well,...
How Can My Small Business Get Free Grant Money From Facebook & Google? – COVID-19 Relief
The past few months have affected everyone differently, but small businesses are especially vulnerable to the changing economy. Luckily, Facebook and Google have both launched programs that award grants to small businesses struggling as a result of COVID-19. Facebook...
Are You Prepared for Business Closures Due to the Coronavirus?
You may experience Fort Collins Coronavirus business closures for 2-3 weeks due to quarantine and infection, leading to an increase of IT related issues. In addition to helping you with your Fort Collins digital marketing and network needs, iPoint is ready to set you...