How to Create Impactful Sign-Up Forms

The name of the game is to take website visitors and change them to leads. It’s how you can make your business grow faster. Although as well all know-it’s really hard to make people put their information into these sign-up forms. One, people tend to be lazy and don’t feel like taking the time to do so, two, people don’t always like sharing their information, and three, people are often afraid of being inundated with emails or other things they don’t find useful (which can turn them away from your business). We wrote this blog to help you follow simple rules that will make people more willing to use your sign-ups forms and in turn create a bigger conversation ratio for your business.

Simplicity is King

Most people using sign-up forms know what they are getting into and they know how the forms work. You don’t need to bombard them with too much information otherwise people can become annoyed and just chose to not fill out the form. Avoid extra fields and unnecessary wording to boost your chances of conversions.

Avoid Two Columns (unless they’re related)

Going back to keeping things simple, it is best to just have one column forms. Extra columns can confuse readers and cause them to fill out the form incorrectly. If you’re a firm believer of the multiple column use, then be sure to make sure the columns relate, such as first name and then last name.

Get Rid of Distractions

Simple, simple, simple. Have we mentioned how important it is to keep things simple? Your sign-up forms are to do one thing: generate leads. You want to rid of extra ads, unnecessary wording or photos. Studies show that our attention spans are decreasing. You wouldn’t want another ad distracting your lead, stopping them from finishing filling out your form!

Don’t Make people fill out Information Twice

Technology can be your friend to make sure people don’t fill out their information more than once. Nothing annoys people more than when they must fill out the same information over and over again. They could get bored and just stop filling out the form and go to a competitor. Some form builders use progressive profiling which takes the information of one form a person filled out and can auto-fill that information into another form if the person wants to sign up for multiple forms. It keeps the experience positive and efficient, something leads will associate your business with.

 

We outlined just a few tips for you. If you’re looking for more information be sure to read up on this article done by HubSpot, click here.

If you are still looking for more help with creating forms for your site, be sure to reach out to us. We would love to give your more information and assist you in creating meaningful forms that help your business grow more leads.

Website Blues Be Gone

We’ve had plenty of websites go live this past month. Have you looked at any them? Our web designers have worked incredibly hard to build unique, easy to use, and mobile friendly sites for our clients. We wrote our blog post this week about what all we do when it comes with web services. We offer a multitude of services depending on where you are with your business website needs. Give us a call and we can meet you where you are.

New Site Development

Starting a new business can be incredibly time consuming. There is always a lot to be thinking of and even more to be planning. We often see new business owners try to quickly throw together a website and then not think about it again. Your website is the gateway into gaining customer trust. How are clients going to know your business is trustworthy, a strong competitor, and detailed oriented if your website isn’t? At iPoint, we have taken the stress of designing and creating beautiful, easy to navigate, and mobile friendly websites. We work closely with our clients, so the website is exactly what they envision without the hassle on them. At the end of the process, we even teach you how to use WordPress to update and make changes to your website, so you still have the power in your site. We work with your needs to make your business exactly how you want it to be seen.

Redesign

Do you think your website needs a fresh, new feel to keep up to date with the most recent trends? Here at iPoint, we can help. We can take your existing WordPress site and create a beautiful new design that is sure to grab attention. We’ll make sure the site is mobile friendly to stay in tune with new technology. We can even add interactive portions on your site to create a more personalized experience for customers. Make sure your customers’ first stop at your site isn’t their last.

Website Updates

New technology comes fast, and it can drastically change the ease of your website. Maybe you want your site to be more interactive, so customers feel they are getting individualized responses and services when using your business. We can help you make these updates, so you don’t have to deal with the hassle. We can even help with simple updates like changing the images or content on your site. Our goal is to make your life easier with ensuring you always have an eye-catching and engaging site. We will meet you where you are. Whether you need simple update work done, or big changes, our Fort Collins’ web design team and website developers will help you create the online presence that puts you front and center of your audience.

Ecommerce Sites

iPoint provides top quality web design and development of eCommerce platforms. Our team has experience setting up small business eCommerce sites as well as creating platforms that hold 50,000 products. We specialize in WooCommerce for WordPress. No matter the size of your business we are sure to surpass your expectations and create an eye-catching design that will draw in more clients.

2018 Web Design Trends

web design blogA New Year is on the way, and new challenges for the web designers will come with it.  We are going to see more advanced technologies and innovations in 2018.  Let’s see and talk about what to expect in terms of web design trends.

Here are the big line trends for the Web Design World:

  1. Drop shadows & depth

Drops shadows & depth give a new dimension to the design of a website and create illusion of an outside world behind the flat screen. The website become Live with this technique which attract visitor’s eyes.

  1. Vibrant, saturated color schemes

Vibrant, saturated color schemes captivates everyone attention. This New Year will be full of variation of bright and colorful designs. Web designers are inspired by creating stunning and beautiful colors which will charm even deeper visitor’s interactions.

  1. Particle backgrounds

If you never heard about it, this is a new way to go around the issue of an animated image. Everything is visual nowadays, particle backgrounds are created to be as effective as words could be. The motion will imprint in your visitor’s mind which will increase the popularity of a website.

  1. Mobile first

Who doesn’t use a mobile device to navigate into the web? Web designers are now mastering the development of incredible approaches in terms of mobile designs with new menus…

  1. Custom illustrations

Custom illustrations can be very cool to add where websites are willing to change and be fun. This is also a great idea to be different than your competition.

  1. Big, bold typography

As much as images typography is a very popular tool and must be chosen wisely by web designers. Having the right typography is critical as the content can get impacted by it. Large, bold typography and creative fonts are becoming the playground of the creative brain.

  1. Asymmetry and broken grid layouts

Asymmetry and broken grid layouts are loved by big brands and are used to break the rules of a classic design.

  1. Integrated animations

Integrated animations are an interesting instrument which web designers know how to play with pretty well. This coming year, we will see more advanced styles and animated graphics.

  1. Dynamic gradients

In 2018, dynamic gradients get back on track with a modern touch on colors. They make websites vibrant and add interesting effects.

 

Click here to learn more

Social Media & Its Impact on Business

In today’s world, it is hard to find someone who does not participate in social media. Whether it is Facebook, Twitter, Instagram, LinkedIn, Google+ or any of the countless other social networks out there, there is marketing potential for your business using these networks. Within these networks are thousands of users who constantly are revisiting everyday, even multiple times a day. Some users spend hours on these websites, so why not try to capture their attention and benefit your business.

The best way for a business to handle their social media is to have a clear plan of action. What are your main goals for the posts that your about to make on these platforms? Are you creating brand awareness? Are you using these posts to boost website traffic? Are you attempting to build a loyal customer following? These are just a few good examples of questions to ask yourself before you move any further with your content creation.

Taco Bell is a great example of social media use for businesses. Not only do they participate in multiple social networks ( Facebook, Instagram, Twitter are primary sources of content) but they interact with their fans in a unique way that has benefited them greatly from a market stand point. Here is a current look at where Taco Bell sits in the social media world.

These numbers tower over the competition of Taco Bell and for good reason. Taco Bell focuses on crafting/curating creative content for its followers to view and interact with. They also are great at re-purposing user-generated content for their own marketing purposes so that their followers feel included in the promotion of the brand.

Another way Taco Bell takes a unique approach to social media is they interact with other businesses via social media in order to capture the audience of both brands and thus boosting the presence of both brands online. Truth be told, this is how I found my way to Taco Bell’s social media profiles. They were having a casual conversation with a non-competing brand social media tips

To sum up, beginning a social media campaign can generate multiple new channels for potential business prospects to be found. Creative and interactive content is the key to creating a presence that will be noticed online.

Project Spotlight: Wood Street Builders & Choice Moving Company

Today we are in a time period where people using the internet in millions of ways to gather information about businesses. Many people use it as their primary source for information, so it is important to maintain a good presence online in order to capture those potential customers. Mobile friendly re-design is a priority for many businesses today as i touched on previously. Over 50% of searches on Google today are from a mobile device. If your website does not pass Google’s mobile friendly test, your ranking on the results page will suffer. Lower ranks on the results pages means less traffic to your website and can result in a loss of potential customers.


Wood Street Builders

Wood Street Builders newly re-designed website

We recently completed a few projects that highlight the capabilities of WordPress in today’s web world by being responsive across all devices while maintaining a beautiful look. The first project to highlight was for Wood Street Builders. We created a mobile friendly re-design for WoodStreetBuilders.com. A great benefit of this re-design is it implements and emphasizes the different keywords they are targeting with the SEO services we provide for them. We were able to highlight the information that is the most important for visitors to learn about the Wood Street Builders in a new, colorful, and interactive way.

 

 

 

Choice Moving Company

Choice Moving Company’s new website

Choice Moving Company is an experienced and professional moving service based out of Fort Collins, Colorado. Catering to both residential and commercial clients throughout Northern Colorado. They came to us wanting to create a new website for them so that they could have an online presence for their business. With this new, mobile-friendly website Choice Moving Company can now present their customers with the information that they will want to find out about their business.
ChoiceMovingCompany.com

Contact us today to find out what we can do for your business!

(970) 266-0703

Why a Professional Website is Important to Your Business

In the year 2015, people turn to the web as their primary source of information in regards to just about anything. Having access to Google means that 99.9% of your questions will likely be answered. So what exactly does this mean for businesses?

 

Google’s ‘Mobilegedden’ and its Effects on Your Website

responsive web design from ipointOn April 21st, 2015 Google released its latest search algorithm update. These updates are meant to improve Google Searches, with the most recent change sprouting from a steady rise in the volume of searches from mobile devices (tablets, smartphones).  Google’s ‘Mobilegeddon’ update aims to provide mobile users better search results on any given device. We are now slowly seeing these changes take effect – mobile-friendly websites are rising to the top of search results, while older non-responsive sites are eliminated from the top rankings.

So how exactly does a website become “mobile-friendly?” In order to be categorized as a mobile-friendly website, it must be responsive to the different screen sizes of mobile devices on the market today.  The website must adjust to these varying screen sizes while retaining the same URL address.

You can test your own website for mobile-compatibility by visiting Google’s webmaster’s section of their website, or by clicking here.

This tool runs websites through a series of responsive tests, and generates previews of how sites will display across various screen sizes. If your site is not mobile-friendly, it will flag the components which did not pass the test so that they can be addressed.

You could be losing out on business by using a non-responsive website, as mobile browsing now accounts for over 51% of Google’s total search volume.  Whether you are a small business or a large corporation, this algorithm change will dramatically impact traffic to your website and ultimately your business.

Don’t forget to run the mobile-friendly test on your website and find out if your website meets current requirements. If it doesn’t, contact us today for a great deal on responsive web design.

Five Reasons to Regularly Update Your Website

updateImprove your SEO

Most major search engines will “crawl” the internet, meaning they regularly monitor websites, checking for updates. The more regularly that websites are updated, the higher they get posted on search results. Regularly updating your website is a great, free, method to boost your SEO.

New content encourages other websites to link to your site

Other bloggers and websites are constantly looking out for good content to link to. This not only improves their SEO results but theirs as well. Building backlinks really helps drive new people to your website.

New content for readers

SEO rankings are not the only reason to update your website. New content provides a reason for readers to regularly visit your site. There are many different ways to create content for your website. One tried and true option is creating a blog that you update weekly. You can monitor which posts get the most attention and then create more similar posts. You can also cross link related articles to make them easier to find. All of this content will help ensure that your readers do not get bored.

New content helps expand marketing efforts.

In addition to providing content, tools like blogs and RSS feeds are a great way to further spread your marking messages. You can immediately spread news and content to a wide range of people. Keeping up-to-date content can significantly open up a wide range of promotional possibilities.

Offer information more frequently than your competitors

The web is a big place with a lot of sites all vying for attention.  Consistently updating your website is a great way to stay ahead of your competition in this regard. Maintaining an up-to-date website is very welcoming to visitors. If your website looks like is hasn’t been updated in a long time, people are more likely to click away. Stay ahead of your competition and provide something that they do not, content.

 

Project Spotlight: To Your Health!

VegetablesTo Your Health llc is a site that promotes good, healthy nutrition in order to help treat chronic disease and maintain optimal health. Recently, they have undergone a website update.

The whole feel of the website has been updated to reflect a more modern and satisfying look. The green-white gradient has been replaced with a warmer background image that not only is more pleasing to look at, but better reflects their overall brand. In balance with this, the fonts and images have been updated as well. The top banner buttons have been lowered and redesigned to match the rest of the page.

The style and feel of the website was not the only aspect involved with this update. The overall function has been improved as well. The front page still delivers the same information, but in a less cluttered method. The page takes more advantage of blank space. By making the content extend more to the left and right, the front page is not as long, meaning that more information can be shown on a first glance. The social media feeds are also displayed on the right side now, meaning people can more easily follow their page and events.

Here are some screenshots so you can see the changes for yourself:

Old:

to-your-health

 

 

 

 

 

 

 

 

 

 

 

 

New:

to-your-health-ipoint