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Landing Page Vs Microsite: Unveiling the Key Differences In the realm of digital marketing, crafting a compelling online presence is paramount for businesses aiming to attract and engage their target audience. Two popular tools that often come into play are landing...
Every small business is a little different in how they manage their website, how frequently they make updates, and how they manage their website's content. However, it is important to know when your website needs a redesign - after all, it is the face of your...
Keeping your website up to date can help it be more secure and load quicker. Keeping plugins and themes updated on your site will help prevent the take-over of your site by hackers. The longer you go without updating your site the more at risk your site...
Picture this: you’re ready to place your weekly online grocery order. As you log on, you notice that the website you’re using won’t let you click on anything. The text is so faded and close to the background color that you can’t read it. You keep trying to...
Whenever you are learning about how to engage customer, turn leads into clients, and get a bigger brand recognition, a common piece of advice is to put out new content. Whether it is posting on social media or keeping a blog post, content is king. We get it, writing...
The name of the game is to take website visitors and change them to leads. It’s how you can make your business grow faster. Although as well all know-it’s really hard to make people put their information into these sign-up forms. One, people tend to be lazy and don’t...
We’ve had plenty of websites go live this past month. Have you looked at any them? Our web designers have worked incredibly hard to build unique, easy to use, and mobile friendly sites for our clients. We wrote our blog post this week about what all we do when it...
Stressed about maintaining your website? Let us take on that task so you can focus your efforts where they seem best fit to you. Maybe we already designed your site for you, or you already use WordPress for your website, we can be your host! When you join iPoint’s Web...
Wix, Weebly, Webvanta, WordPress . . . The list of possible website builders goes on—and makes a great tongue-twister! Search “best web builder” online, and you’ll get a million different opinions from 10 million different sources. With all the industry noise...
A New Year is on the way, and new challenges for the web designers will come with it. We are going to see more advanced technologies and innovations in 2018. Let's see and talk about what to expect in terms of web design trends. Here are the big line...
Do you have a blog for your business? I hope you do, but if not, now is the time to start one. The power that a blog holds continues to be greater and greater. Additionally, the ways to leverage your blog to increase traffic to your business website continue to...
Creating a website strategy consists of defining goals for your website. Planning ahead will provide a blueprint that will help save you time and miscommunication with your website developer. Begin your website strategy by answering the following questions below: Who...