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Unlocking Success: How Geofencing Companies Can Revolutionize Digital Marketing for Small Businesses  

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Geofencing Companies showing location targeting on a smartphone

by | Jul 2, 2024 | News & Insights

In today’s competitive digital landscape, small businesses must leverage every available tool to stand out and attract customers. One powerful, yet often underutilized, tool is geofencing. Geofencing companies offer innovative strategies that can significantly enhance your marketing efforts. In this post, we’ll discuss geofencing, how it works, and why it’s great for small businesses, especially in Fort Collins.

What is Geofencing?  

Geofencing is a technology that uses GPS, Wi-Fi, or cellular data to create virtual boundaries around specific areas. A mobile device can send notifications, alerts, or ads when it enters or exits specific areas.

This feature allows the device to communicate with the user based on its location. For example, it can send a notification when entering a store or a restaurant.

This technology allows businesses to deliver highly targeted audiences with relevant advertisements to potential customers based on their physical location.

Geofencing companies specialize in creating and implementing location-based marketing strategies tailored to the needs of small businesses. These companies have the expertise and tools to design effective geofencing campaigns that maximize reach and engagement. Small businesses in Fort Collins can gain an edge by teaming up with a geofencing company that allows them to see interactions and real time data. This partnership uses local expertise and advanced tech to attract customers in the area.

Exactly How Specifically Can You Target with Geofencing?  

Geofencing helps businesses reach potential customers in a certain area, like a neighborhood, city, or specific store. This precise location targeting ensures that ads reach people close to the business. It increases the chance of attracting foot traffic and driving sales.

Many small businesses choose to geofence their competitors’ locations. This way, their competitor’s clients will see ads for their own store.

In addition to physical location, geofencing can also incorporate social interest targeting. Geofencing companies analyze data from social media and other online sources.

They use it to find people who are likely to be interested in a business’s products or services. They do this based on their online behavior and interests. This mix of location and interest targeting creates highly personalized marketing. The ads are relevant.

Geofencing can work with CRM systems and website data. It retargets current customers and site visitors. You set up geofences around places that matter to your customers.

These include your business and competitor locations. Then, you can send custom messages to people who have shown interest in your products. This can encourage them to buy again and stay loyal.

So, if I owned a small business that sold outdoor hobby gear, I might target local businesses who sell similar products such as REI, Jax, and Sierra. I would also target people interested in outdoor recreation so I know I would be getting high quality impressions that are likely to convert.

Why Geofencing companies are One of Best Digital Marketing for Small Businesses  

Geofencing allows for precise targeting. It lets businesses reach potential customers very accurately. This honed targeting ensures that marketing messages reach the right people at the right time. It increases the effectiveness of campaigns and improves return on investment (ROI).

Geofencing offers a way to maximize the impact of small businesses’ spending. They have limited marketing budgets, but it is efficient. Businesses can avoid wasting resources. They do this by targeting specific areas and customer groups.

This lets them avoid broad, untargeted advertising. This focused approach ensures that every dollar spent on marketing is used effectively to drive results.

Running a small business is tough. Business owners have little time for complex marketing. Specialized companies can manage geofencing campaigns. This reduces the workload for business owners.

These companies handle the technical parts of setting up and watching geofencing campaigns. This lets business owners focus on what they do best: running their business.


Geofencing is a powerful marketing tool that can transform digital marketing efforts for small businesses. Geofencing companies can use precise location targeting, social interest data, and CRM integration. With these tools, they can make highly effective marketing campaigns. These campaigns drive foot traffic and sales.

Small businesses in Fort Collins can use geofencing to stay competitive. It helps them attract local customers efficiently. Want to improve your marketing strategy? Consider partnering with a geofencing company. You’ll see the benefits of this cutting-edge technology.

Choose iPoint as your Fort Collins Digital Marketing experts and partners in Geofencing! Whether you want to target the competition, or increase loyalty, we’ve got you covered.