In the dynamic realm of digital marketing, selecting the right B2B advertising methods is pivotal for success. At iPoint, we specialize in tailored strategies designed to maximize results. In this comprehensive guide, we'll explore three potent B2B marketing...
Blog Category
Digital Marketing
Blog vs Social Media: Unraveling Distinctions in Digital Marketing Strategies
In the dynamic realm of digital marketing, businesses often grapple with the choice between maintaining an active blog and leveraging the power of social media. Each avenue holds its unique advantages, playing a crucial role in enhancing a brand's online presence....
Why it is important to have a great landing page with a digital marketing campaign
Maximizing Conversions: The Power of Landing Pages Paired with DM Campaigns In the ever-evolving landscape of digital marketing, the synergy between landing pages and direct messaging (DM) campaigns has become a linchpin for businesses aiming to convert leads into...
Landing Page vs Microsite: Unveiling the Key Differences
Landing Page Vs Microsite: Unveiling the Key Differences In the realm of digital marketing, crafting a compelling online presence is paramount for businesses aiming to attract and engage their target audience. Two popular tools that often come into play are landing...
What is Black-Hat SEO
Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed…
How to Promote Your E-Commerce Site this Holiday Season
Promoting your e-commerce site during the holiday season can be a great time to gain more traffic and sales for your business. Here are a few tips and tricks to help your site teh most this holiday season Personalize your website - Adding a holiday theme and...
Facebook Ads vs Google Ads
Using Social Ads versus Google Ads can make a big difference for your company and work in very different ways. Google Ads are the worlds larges PPC advertising platform. Paid search from Google uses specific words and phrases included in searches by Google...
Why Choose LinkedIn Messaging for your Next Ad Campaign
Linkedin Campaigns can be helpful to your business in many different ways. Linkedin has over 77 million business professionals from all parts of the country. Connecting with possible leads from Linkedin can help get your company set up with potential...
Is Installing Plugins Bad? How They Can Secretly Harm Your Website Performance
There seems to be a plugin for everything these days… ones that better protect your website against spam, optimize your media file sizes, and ones that even allow users to make their own custom avatar. It may be tempting to download that plugin that promises to fix...
What is Digital Marketing? Why You Should Hire a Local Company?
Digital Marketing can mean a lot of different things in today’s world. From search engine optimization to social media marketing it can include a lot of important matters. Did you know that 87% of customers say brands need to put more effort into providing a...
How to Use Facebook Ads to Reach a Broader Audience?
Facebook Ads have created a whole new world of advertising. With over 2.4 billion monthly users Facebook has an impeccable reach that no other social media platform can match. This can hurt you or help you as a small business. It gives you a huge customer base to...
9 Digital Marketing Tactics for 2019
With every new year, there is always plenty of new things: new ideas, new tech, new moments, new predictions of the future, new trends, and more newness. With all this, it is easy to think that most of these new ideas aren’t worth learning and that they are just fads...