Your Website is Over 5 Years Old According to Andy Crestodina and Orbit Media Studios, the average lifespan of a website is 2 years and 7 months, which varies between industries. At iPoint, we see clients who rebuild more frequently than that, and others who...
What is Black-Hat SEO? Before we get into that whole “Black-Magic-Witch-Crafty-Spell-on-Google” stuff- let me explain what SEO is, in case you’re wondering what those three letters even stand for. SEO is an abbreviation for Search Engine Optimization, which is the...
There seems to be a plugin for everything these days… ones that better protect your website against spam, optimize your media file sizes, and ones that even allow users to make their own custom avatar. It may be tempting to download that plugin that promises to fix...
Digital Marketing can mean a lot of different things in today’s world. From search engine optimization to social media marketing it can include a lot of important matters. Did you know that 87% of customers say brands need to put more effort into providing a...
With every new year, there is always plenty of new things: new ideas, new tech, new moments, new predictions of the future, new trends, and more newness. With all this, it is easy to think that most of these new ideas aren’t worth learning and that they are just fads...
Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant...
