iPoint Insights (blog)

You’re Losing 95% of Web Traffic: Here’s Why

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Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed…

by | Mar 12, 2018 | Digital Marketing

You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand’s story, and spent hours curating original content—all with the help of a professional web designer.

There’s only one problem: you’re not getting any traffic. No one is visiting your website, there are very few clicks on your services, and you’re not seeing the ROI you hoped for when you signed up for web hosting services.

Wondering why?

Only 5% of web users check the second page of results when searching for a product or service. If you don’t have first-page rankings, your website is invisible to 95% of potential customers. Even worse, the first search result earns 33% of all views: if you’re not in the top three search results, you’re losing 60% of web traffic. This means less visits to your site and less profit for your company.

So how can your site—whether representing major brand or a small business—gain first-page rankings?

Search engine optimization.

Search Engine Optimization (SEO) is the process of connecting clients’ search terms with your website. When people type these keywords and phrases into major search engines like Google or Bing, your business’ website shows up at the top of search results.

SEO is affordable, effective, and vital in an increasingly competitive and web-driven marketplace. If you’re not maximizing your online presence, potential clients will find your competitors as your website disappears into millions of search results.

Not sure where to start? We can help.

At iPoint, we offer specialized SEO services so business owners don’t need to stress and wonder if their webpage is on the first page of results. Our specialists know what keywords and phrases are relevant to consumers. Combine that with our white hat optimization techniques, and your business with experience increased web traffic and significant ROI.

We understand that your SEO campaign should be just as unique as your business. After developing a thorough understanding of your brand’s specific needs, we’ll create the SEO package that’s right for you. Call today at (970) 266- 0703 to or visit us online for a free consultation. We can’t wait to earn first-page rankings for your website.