What is Black-Hat SEO?
Before we get into that whole “Black-Magic-Witch-Crafty-Spell-on-Google” stuff- let me explain what SEO is, in case you’re wondering what those three letters even stand for. SEO is an abbreviation for Search Engine Optimization, which is the improvement of your webpage’s visibility when users search for relevant keywords. SEO is like an onion, with a ton of different layers to it, but there are a few core factors that make up the majority of it.
Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed.
What Not To Do
To avoid this deadly marketing sin- it is recommended you avoid these practices:
- Content Automation
- Doorway Pages
- Hidden Text or Links
- Keyword Stuffing
- Reporting a Competitor (or Negative SEO)
- Sneaky Redirects
- Link Schemes
- Guest Posting Networks
- Link Manipulation (including buying links)
- Article Spinning
- Link Farms, Link Wheels, or Link Networks
- Rich Snippet Markup Spam
- Automated Queries to Google
- Creating pages, subdomains, or domains with duplicate content
- Pages with malicious behavior, such as phishing, viruses, trojans, and other malware
The search engine algorithms are smart- and you can’t so easily pull a fast one on them anymore. With proper keyword research, quality content, and a good SEO strategy, you can avoid all these black hat SEO tactics, and organically rank higher on search results. If you’re trying to build a long-term, reputable business- then steer clear from Black- Hat SEO.
Need Help? That’s Why We’re Here!
If you’re struggling to get your business to rank higher on search engines, reach out to us for a free consultation. SEO results don’t happen overnight, but they pay off for years and years to come. Our SEO experts track everything and communicate the success of your SEO campaign through monthly and quarterly reports. We have 18 years of SEO experience, make the process easy to understand, and ensure the latest strategies to keep up with the continually changing algorithms used by popular search engines.