Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant content? There’s a lot of thought that goes into search engine optimization but now Google Trends has made it even easier to be successful. Google Trends is a website that analyzes the popularity of top search queries in Google Search across various regions and even languages! The website uses graphs to compare the search volumes of different queries so it’s easy for you to understand and help you make the right SEO decisions. We have a couple ways that you can use Google trends to help make sure your content is optimized.

1. Using seasonal trends to create and optimize your content– Through every year there are certain trends that follow consistent seasons. This also helps you come up with content to publish throughout the year, so you don’t run out of things to say. Google Trends is the tool to use to know what key word searches re most popular at specific times of the year. You can even know what day it’s most popular so then you know what day to post the content.

2. Know what content to publish– We have all been in a funk before where we just feel we are out of content ideas. Google trends has a trending search tool. This way you know what topics have been searched for the most within the past day. Boom. Content to write about-easy! What makes it even better? You can filter the search to specific categories or industries.

3. Know the cause of dips in organic traffic– traffic drops. It happens to everyone. But is it the keyword ranking? Could it be the content? It is difficult to know sometimes, but not anymore thanks to Google trends. You can check the top keywords your post ranks and check the popularity of them to know when you need to update your posts

Google Trends is a great tool to use when planning out your Search Engine Optimization. There are also many more ways to use the site. Looking for more information? Check out this other article from HubSpot. If you are looking for more SEO help, be sure to give us a call at 970-266-0703 and a specialist can let you know what they think is best for your business.