Digital Marketing Services
Make it Easy for Your Customers to Find You.
Congratulations!
You have built an amazing business that delivers some of the best products and services in your industry.
You’ve worked hard to create value for your customers, and you’re getting amazing feedback from every new customer. The research and development have paid off, but now you have a new problem.
Your business can’t survive without new customers, and nobody is visiting your company website. Word of mouth advertising is not generating enough new business.
How can you connect with the people who need you?
Your Digital Marketing Strategy
You need a digital marketing strategy designed specifically for your business and customers. The problem is you’re an expert at what you do – not digital marketing.
What if you could know the people who are looking for you online will find you? What if there was a way to build your prospect list on autopilot while you worked on your business?
The good news is the right digital marketing plan does this and more.
iPoint Digital Marketing Solutions
You’re great at what you do, and we’re pretty good at what we do – digital marketing.
iPoint has been putting together successful digital marketing campaigns for small and mid-sized businesses for over 18 years. Our team guides you every step of the way in your journey to long term online marketing success.
We offer comprehensive digital marketing services that cover everything from SEO and Social Media to easily capturing the reviews you need to build your business’s online reputation.
SERVICES WE OFFER
SOCIAL MEDIA MARKETING
Whether it’s Facebook, Instagram, Google Plus, LinkedIn, or any other relevant platform, we make sure you’re on the right social media platform that makes sense for your business.
Maximize engagement with your target demographic, creating creative ad campaigns, announcements, and giveaways are just some of the ways we help you build your brand and recruit customers that become word of mouth brand ambassadors.
PAY-PER-CLICK ADVERTISING
Buy guaranteed clicks for your website with PPC advertising. Instead of trying “earn” clicks through organic SEO or other digital marketing methods, PPC gives your business a favorable ad placement on popular search sites like Google. You pay a small fee only when a potential customer clicks on your ad.
SEARCH ENGINE OPTIMIZATION
A beautiful and engaging website is only as effective as its ability to be found. If your customers can’t find you, you may as well not have a website. SEO strategy takes the words and phrases your customers use in searches to make your website show up on Google’s search result page.
Our SEO experts run the data for your industry and area, and our writers optimize your website to make it easy for your customers to find you online.
ONLINE REPUTATION MANAGEMENT
Your online reputation is everything. 80% of potential clients check your online reputation before doing business with you. Make it easy for your customers to give you praise when you’ve earned it while keeping negative comments offline through dispute resolution strategies.
Get alerts to immediately see what your customers are saying. iPoint can help you build your online reputation, monitor, and manage it so you can position yourself as a trusted authority, making it easy for potential customers to choose you.
EMAIL MARKETING
Add continual value and create deeper relationships with a broader audience with email marketing. Email marketing allows you to speak to your audience in a consistent and personal way. Email is an effective and affordable way to build brand awareness, credibility and find out what moves your audience to take action.
Maximize engagement with your target demographic, creating creative ad campaigns, announcements, and giveaways are just some of the ways we help you build your brand and recruit customers that become word of mouth brand ambassadors.
DISPLAY ADS
Reach the most people within your target audience and quickly build your brand awareness. Display advertising is not annoying or disruptive, and the displays can be less invasive while still being very effective.
Designed to recapture users with “digital cookies” that remember user data retargeting display ads gets you in front of your best prospects repeatedly. The impact of your ads can be measured in real time to show you how your investment is working.
DIGITAL MARKETING CONSULTING
Just need some guidance to get started, or need help getting your marketing department up to speed with digital marketing?
iPoint, based in Fort Collins, offers digital marketing strategy and consulting services for any sized business. We can audit your current digital marketing efforts, show you where you’re falling short, and give you plan for success.
