Search Advertising

Make sure your business shows up at the top of google with paid search ads

Our competitors’ average CTR (Click Through Rate)

iPoint’s average CTR

The average amount you get back for every dollar you spend

What is search advertising?

Google’s Search advertising solution allows businesses and website owners like you to bid on the chance to show an ad next to searches on You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online.

When someone searches for your products and services, your business is the first thing they see.

The iPoint Search Advertisement Plan

Ad Placement Strategy

We help you determine whether your ads will show near the top or middle of the page of search result.

Ad Account and Audience Creation

We create an the account necessary for managing your ad budget and define the audience that you would market to.

Continuous Optimization

For all of our advertising services, we offer split testing, where we create two similar ads with significant differences that could both appeal to your audience. Then, we track which performs better and commit your budget to the best ad so you get the most of your investment.

Monthly Reporting

Comes with an optional monthly meeting, where iPoint explains the reporting to you.

See Our Case Studies

Olive & Herb connected with iPoint for advertising services after a disappointing experience with a different digital marketing company that was disorganized, failed to consistently ...
Read more
Dent Tech had a goal of increasing their client numbers and increasing traffic to their website. By helping them optimize their online presence, we were ...
Read more
A Colorado family owned, veteran operated, Fort Collins flooring company since 1976. Northern Colorado Carpets has been serving the Fort Collins and surrounding areas' flooring ...
Read more

Explore Other Digital Marketing Services

Search Advertising

Frequently Asked Questions

c Expand All C Collapse All

At this time, we use Google, which remains the most popular search engine in the world.

We track that for you! Then, we send out monthly reports on its performance. We also offer monthly meetings in person, over video chat, or over phone call where we will walk you through the reports and answer any questions you may have.

Great question! Both use search engines and bring people to your website, but in different ways. This is probably best explained with an example. Let’s say you search for the term “Corporate Housing.” You will get many results, some are search ads, and some are organically populated because that website had a lot of rich, engaging content that is relevant to the term “Corporate Housing.”

The search ad will be at the top, and it will have the word “Sponsored” above it.

The organic result will likely be further down, but still within the first 10-20 search results. Both are great ways to increase web traffic, but ads tend to provide more immediate results than SEO. SEO is part of playing the long game, where ads are part of the immediate play. If your SEO efforts are successful and you can rank in the first couple search results, you may eventually be able to have SEO replace your search ads.

Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your services, we may ask for that adjustment in writing.

CPC, or Cost Per Click, is how much you spend when a customer clicks on your advertisement. This means you only pay when someone clicks on your ad!

In simple terms, a conversion is when someone does something that you’re trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone calls to be conversions, and filling forms out on your website to be conversions. If you have an e-commerce site, we recommend also considering sales online to be part what you calculate as conversions.