Search Engine Optimization (SEO)

Q: Do your services include on-page seo, and technical seo?

Yes! We do both on-page SEO and technical SEO. The on-page SEO process is mostly going through your site and making sure all meta data, tags, content, and links are optimized, whereas technical SEO focuses on page-speed optimization, eliminating 400 errors, and managing structured data.

Q: How many keywords can I try to rank for?

This all depends on the size of your website, the services you offer, and the industries you serve in. Generally, we recommend no more than 3 keywords per page.

Q: Once I start on an SEO plan, how long will it take to get more traffic?

SEO is a long-game strategy for improving web traffic. Every client is a little different, but most of our clients start to see improvements within 3-6 months.

Q: How is search advertising different from SEO?

Great question! Both use search engines and bring people to your website, but in different ways. This is probably best explained with an example. Let's say you search for the term "Corporate Housing." You will get many results, some are search ads, and some are organically populated because that website had a lot of rich, engaging content that is relevant to the term "Corporate Housing." The search ad will be at the top, and it will have the word "Sponsored" above it. The organic result will likely be further down, but still within the first 10-20 search results. Both are great ways to increase web traffic, but ads tend to provide more immediate results than SEO. SEO is part of playing the long game, where ads are part of the immediate play. If your SEO efforts are successful and you can rank in the first couple search results, you may eventually be able to have SEO replace your search ads.

Q: Can I rank for general terms, such as "Dentist"?

Theoretically, yes, but it is quite unlikely. General terms have very competitive rankings and it is therefore difficult to rank for this. We would strongly suggest an alternative, such as "Dentist in Fort Collins" or "Dentists near me."

Q: Can't I just add my keyword a bunch of times on a page, and hide them using CSS?

Technically, yes, no one can stop you from doing that, but we strongly advise against this. This is a practice called " Black Hat SEO " and google's sophisticated super bots can tell when this is happening. If your website is caught using Black Hat SEO methods, google will penalize your website, and worsen its ranking.

Q: Why should I continue SEO once I've gotten good rankings?

Simply put, maintaining an achieved ranking also takes a good deal of work. It is like lifting weights - if you stop lifting once you've achieved your goal, you will lose the strength that you have worked towards.

If you're not in the top ten search results for related keywords, you could be losing up to 94% of web traffic.

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of all shopping begins online.

of marketers report SEO traffic has the best ROI of any marketing channel.

The amount SEO can reduce the cost of customer acquisition.

What is Search Engine Optimization (SEO)?

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

SEO is an important step to consider in digital marketing strategy because it sets your website up in a way that follows search engine guidelines to help you rank higher and be found online more often.

When your website has more traffic, you get more customers.

Let's Get Started

A marketer holds a pen pointing to a graph and shows SEO concept

SEO Plans Include



Keyword Research

Identifying relevant terms and phrases to get you the rankings you deserve.



SEO Audits and Consulting

Thorough assessments and discussions of how to improve.



Page speed insight optimization

Routine assessments of your website’s general performance, and optimization to improve user experience and SEO ranking.



Back end SEO

We use several in-house tools to verify that your website has perfect links, and that every page is indexing the way it should be.

Let's Talk!

See Our Case Studies

Olive & Herb

Olive & Herb connected with iPoint for advertising services after a disappointing experience with a different digital marketing company that was disorganized, failed to consistently ...

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Frequently Asked Questions



	






	

	
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			a
		

		

			
				Do your services include on-page seo, and technical seo?			

		

		

	
	

	
	

		
			
		
			
	
Yes! We do both on-page SEO and technical SEO. The on-page SEO process is  mostly going through your site and making sure all meta data, tags, content, and links are optimized, whereas technical SEO focuses on page-speed optimization, eliminating 400 errors, and managing structured data.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				How many keywords can I try to rank for?			

		

		

	
	

	
	

		
			
		
			
	
This all depends on the size of your website, the services you offer, and the industries you serve in. Generally, we recommend no more than 3 keywords per page.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				Once I start on an SEO plan, how long will it take to get more traffic?			

		

		

	
	

	
	

		
			
		
			
	
SEO is a long-game strategy for improving web traffic. Every client is a little different, but most of our clients start to see improvements within 3-6 months.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				How is search advertising different from SEO?			

		

		

	
	

	
	

		
			
		
			
	
Great question! Both use search engines and bring people to your website, but in different ways. This is probably best explained with an example. Let’s say you search for the term “Corporate Housing.” You will get many results, some are search ads, and some are organically populated because that website had a lot of rich, engaging content that is relevant to the term “Corporate Housing.”



The search ad will be at the top, and it will have the word “Sponsored” above it.



The organic result will likely be further down, but still within the first 10-20 search results. Both are great ways to increase web traffic, but ads tend to provide more immediate results than SEO. SEO is part of playing the long game, where ads are part of the immediate play. If your SEO efforts are successful and you can rank in the first couple search results, you may eventually be able to have SEO replace your search ads.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				Can I rank for general terms, such as “Dentist”?			

		

		

	
	

	
	

		
			
		
			
	
Theoretically, yes, but it is quite unlikely. General terms have very competitive rankings and it is therefore difficult to rank for this. We would strongly suggest an alternative, such as “Dentist in Fort Collins” or “Dentists near me.”

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				Can’t I just add my keyword a bunch of times on a page, and hide them using CSS?			

		

		

	
	

	
	

		
			
		
			
	
Technically, yes, no one can stop you from doing that, but we strongly advise against this. This is a practice called “Black Hat SEO” and google’s sophisticated super bots can tell when this is happening. If your website is caught using Black Hat SEO methods, google will penalize your website, and worsen its ranking.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				Why should I continue SEO once I’ve gotten good rankings?			

		

		

	
	

	
	

		
			
		
			
	
Simply put, maintaining an achieved ranking also takes a good deal of work. It is like lifting weights – if you stop lifting once you’ve achieved your goal, you will lose the strength that you have worked towards.