Site Retargeting

Re-engage with prospects who have already shown interest in your company by retargeting them with ads

Reduction in cart abandonment.

potential increase in web traffic.

Take advantage of one of the most efficient ad placement strategies.

What is Site Retargeting

This goes hand in hand with SEO, Google Adwords, and Social Media Ads and also works with people that are already visiting your website. Site visitors will get re targeted with specific ads following a visit to your site for up to 30 days.  This works very well for top of mind awareness or for a business with a long sales cycle.

Every business works hard to bring visitors to their website, site retargeting turns those visitors into customers.

Re-targeting Plans Include

Ad Placement Strategy

We help determine the best places for your ads to show up on other site so they catch the eyes of your next customers.

Ad Design

We create beautiful, eye-catching visual ads for you! All ads delivered to you first to ensure we are representing your company in a way that makes you proud.

Ad Account Creation

We create an the account necessary for managing your ad budget and define the audience that you would market to.

Monthly Reporting

Comes with an optional monthly meeting, where iPoint explains the reporting to you.

Ad Spend Included

Base level ad spend is included, but there is always an option to add more to your ad budget for those who want to market more competitively.

See Our Case Studies

Key2 Accounting wanted to increase their organic search traffic, and they were struggling to generate leads and conversions with their existing traffic. Key2 Accounting needed ...
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A Colorado family owned, veteran operated, Fort Collins flooring company since 1976. Northern Colorado Carpets has been serving the Fort Collins and surrounding areas' flooring ...
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Dent Tech had a goal of increasing their client numbers and increasing traffic to their website. By helping them optimize their online presence, we were ...
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Site Retargeting

Frequently Asked Questions

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You should identify your marketing goals, and start to think about the budget for what you want to spend, and therefore, how aggressively you want to market.

No, re-targeting works through Google’s display ad network and will appear everywhere a client goes on the web, but not within social media networks.

Simply put, retargeting campaigns master the art of the “long game” in marketing.

If someone visited your site without converting (or googled relevant keywords), it is because they are interested in what you have to offer, but they just weren’t ready to pull the trigger for some reason.

Maybe they’re price comparing your services to your competitors, or maybe they are just sleeping on the decision, or maybe they even simply got distracted! Regardless, a retargeted ad reminds them about the product/service that they want. This way, whenever they are ready to pull the trigger, your brand and advertisements come to mind.

Additionally, re-targeted ads can be scheduled for an optimal time – aka, the time of day that someone is likely to make a purchase.

Well, that depends on how much you want to spend. The more aggressive the advertisement campaign, the more an advertisement will be shown.

As digital marketers, we don’t like to promote one service above other’s because the most effective campaigns will often use multiple forms of advertising.

That being said, retargeting is proven to be one of the most effective and efficient forms of advertising because it specifically targets people who are interested. However, it doesn’t do much for people who don’t know about your service, and how they can benefit from your services. In our opinion, re-targeting is one of the most powerful marketing tools you can choose from, but it shouldn’t be used alone.

Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your services, we may ask for that adjustment in writing.

In simple terms, a conversion is when someone does something that you’re trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone calls to be conversions, and filling forms out on your website to be conversions. If you have an e-commerce site, we recommend also considering sales online to be part what you calculate as conversions.

CTR (Click Through Rate) is a percentage of people who click an after after seeing it. If your CTR is 2.5%, that means that 2.5% of all people who saw your advertisement clicked on it.