Case Study

Olive & Herb

About The Client

Olive & Herb is a local store that offers a collection of gourmet foods and gifts for all local foodies, including but not limited to gourmet cooking classes for (couples, individuals and parties), gourmet food selections such as infused olive oils, premium coffee and tea, high quality seasonings, snacks and more. Olive & Herb has had so much success, that they are soon opening a new location!

The Initial Challenge

Olive & Herb connected with iPoint for advertising services after a disappointing experience with a different digital marketing company that was disorganized, failed to consistently communicate, and often left Olive & Herb in the dark about how their services were performing. Olive & Herb already knew the importance of advertising and marketing, but they needed someone who was able to deliver.

The Solution

iPoint set Olive & Herb up with three different marketing services- display advertisements, social media advertising, and search engine optimization. Over the course of our professional relationship, we focused on different products and services they offer for different ad campaigns, such as gift box giveaways, Christmas specials, and their wonderful assortments of gift baskets. Meanwhile, we worked to improve their rankings for relevant keywords by routinely checking their website health, making content recommendations when necessary, and identifying the best keywords for them to use.

The Results

CTR on Display Advertisement Campaigns

Increase in online sales during an aggressive marketing campaign for a specific promotion

The Tools We Used

What the Client Had to Say

  • iPoint has been wonderful to work with. They listened to our needs and offered affordable options that resulted in nearly immediate returns. They offer tiered options that fit all budgets and continue to listen to our needs as we grow.