Digital Marketing can mean a lot of different things in today’s world. From search engine optimization to social media marketing it can include a lot of important matters. Did you know that 87% of customers say brands need to put more effort into providing a...
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How to Use Facebook Ads to Reach a Broader Audience?
Facebook Ads have created a whole new world of advertising. With over 2.4 billion monthly users Facebook has an impeccable reach that no other social media platform can match. This can hurt you or help you as a small business. It gives you a huge customer base to...
Reasons to Upgrade to Windows 10
Starting January 14, 2020 Windows 7 will no longer be supported by Microsoft. This means no more technical support, software or security updates for the operating system. Windows 7 is being phased out we don’t want your business to be left in the...
9 Digital Marketing Tactics for 2019
With every new year, there is always plenty of new things: new ideas, new tech, new moments, new predictions of the future, new trends, and more newness. With all this, it is easy to think that most of these new ideas aren’t worth learning and that they are just fads...
Break the Content Rut
Whenever you are learning about how to engage customer, turn leads into clients, and get a bigger brand recognition, a common piece of advice is to put out new content. Whether it is posting on social media or keeping a blog post, content is king. We get it, writing...
Common Interview Questions and Answers
When job searching, one of the least favorite parts is the interview process. It can be nerve wrecking. We decided to dedicate this week’s blog post on some very common interview questions and tips on how to answer them to help ease your worries. Remember, it’s all...
Hosting Your Website by iPoint for a peace of mind
Stressed about maintaining your website? Let us take on that task so you can focus your efforts where they seem best fit to you. Maybe we already designed your site for you, or you already use WordPress for your website, we can be your host! When you join iPoint’s Web...
How Google Trends can help Boost your SEO Efforts
Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant...
5 Office Outing Ideas
Fall is one of those seasons that everyone is excited about for the first week or so, but then find themselves already being sick of the cooler weather quickly. You might be noticing that in your office, people are losing a lot of motivation, they seem stressed, or...
A Guide to Goals in Social Media Marketing Campaigns
Social media is ever growing. It provides multiple ways for people to stay connected to one another. With the ever-growing platforms, it is easy to see why companies want to join in. it allows them to connect with possible customers all around the globe. Social media...
How to Create Impactful Sign-Up Forms
The name of the game is to take website visitors and change them to leads. It’s how you can make your business grow faster. Although as well all know-it’s really hard to make people put their information into these sign-up forms. One, people tend to be lazy and don’t...
Did 2018 Go as Planned?
With everyone welcoming October next month (wow, time flies!), we felt it would be a good time to reflect on the new tech that has come out, and what people expected technology to do in the beginning of 2018. We did some research and found a Forbes post about the top...