With every new year, there is always plenty of new things: new ideas, new tech, new moments, new predictions of the future, new trends, and more newness. With all this, it is easy to think that most of these new ideas aren’t worth learning and that they are just fads...
Blog Category
Digital Marketing
Break the Content Rut
Whenever you are learning about how to engage customer, turn leads into clients, and get a bigger brand recognition, a common piece of advice is to put out new content. Whether it is posting on social media or keeping a blog post, content is king. We get it, writing...
How Google Trends can help Boost your SEO Efforts
Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant...
A Guide to Goals in Social Media Marketing Campaigns
Social media is ever growing. It provides multiple ways for people to stay connected to one another. With the ever-growing platforms, it is easy to see why companies want to join in. it allows them to connect with possible customers all around the globe. Social media...
The in’s and out’s of Inbound Marketing
It seems like every day there is a new type of marketing. There’s digital marketing, social media marketing, sales marketing, and so much more-but have you heard of inbound marketing? We know keeping up with marketing trends can be exhausting, that’s why this week we...
Top 3 Social Media Platforms for your Business
The biggest trend we’ve seen this year for small businesses is ensuring their social media platforms are up to date, provide compelling content, and that they interact with their clients. Everyone knows that customers service can make or break a business, but most...
Why Pay Per Click is Important to your Business?
Figuring out different ways to advertise your business can be frustrating. There are so many different options out there and advertising can get expensive. At iPoint, we have Pay per Click campaigns that are made for your business so you aren’t paying for what you...
Millennials and Local Listings Management: 3 Fast Facts
Millennials: the largest, loudest and most tech-savvy generation to date. Every industry is investing considerable marketing dollars in learning as much about America’s 22 – 36 year olds as possible, and it’s no wonder why. Here are three fast facts about the...
Social Media Blues got you down? We can help!
Social media can be a fun way to interact with the local community and reach new consumers. With so many diverse platforms, the possibilities for how social media can enhance your business are nearly endless. Creating a social media platform for your business can be a...
You’re Losing 95% of Web Traffic: Here’s Why
You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand's story, and spent hours curating original content—all with the help of a professional web designer. There’s only one problem: you’re not getting any traffic....
Marketing Beacons
New Marketing Technology Marketing Beacons are small, battery-powered devices that can transmit signals to any Android smartphone or tablet within 300 feet. These small—but mighty—gadgets provide a more personalized way for you to let new customers know about special...