Blog Category
Every winter, we do everything we can to avoid catching a virus. We buy the extra-super-mega-strength hand-soap. We wipe down every available surface with disinfectant wipes. We steer clear of anyone sniffling. Then flu season passes, spring arrives, and we all...
Millennials: the largest, loudest and most tech-savvy generation to date. Every industry is investing considerable marketing dollars in learning as much about America’s 22 – 36 year olds as possible, and it’s no wonder why. Here are three fast facts about the...
“Is my business sustainable?” Every smart businessperson has asked themselves this question. Whether evaluating the health of a financial plan, current hiring practices, or marketing goals, considering the long-term viability of current strategies empowers us to...
Is an old computer sitting in your garage collecting dust? Is your broken laptop moonlighting as a table coaster? We’ve got you covered this Earth Day weekend. iPoint is announcing our 5th annual Flowers for Towers. What is Flowers for Towers? We designed Flowers for...
The technology industry innovates and changes at warp speeds. If you're not subscribed to a dozen different tech publications, can feel impossible to stay on top of the news. We've got your back. Here are Tech Trends biggest stories from the past 30 days'. In...
Social media can be a fun way to interact with the local community and reach new consumers. With so many diverse platforms, the possibilities for how social media can enhance your business are nearly endless. Creating a social media platform for your business can be a...
You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand's story, and spent hours curating original content—all with the help of a professional web designer. There’s only one problem: you’re not getting any traffic....
The mad dash of the winter holidays is officially over. This might mean that you’re finally taking a deep breath after spending the last three months decorating, redecorating, and entertaining. Maybe you’re already gearing up for spring cleaning and this weekend’s...
Cyber-attacks cost businesses in the U.S more than 400 billion dollars every year. However, when surveyed, only 2% of small business owners view a possible security threat as a serious concern. Although many view network security as a minor issue– after all, what...
Wix, Weebly, Webvanta, WordPress . . . The list of possible website builders goes on—and makes a great tongue-twister! Search “best web builder” online, and you’ll get a million different opinions from 10 million different sources. With all the industry noise...
Drone technology is really taking off (pun intended). New technology has expanded the horizons of what these once-simple flying machines can accomplish, and business prioritizing growth are learning to incorporate this valuable new technology. In 2018, we'll see...
New Marketing Technology Marketing Beacons are small, battery-powered devices that can transmit signals to any Android smartphone or tablet within 300 feet. These small—but mighty—gadgets provide a more personalized way for you to let new customers know about special...