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9 Digital Marketing Tactics for 2019

With every new year, there is always plenty of new things: new ideas, new tech, new moments, new predictions of the future, new trends, and more newness. With all this, it is easy to think that most of these new ideas aren’t worth learning and that they are just fads that will past. We decided to dedicate our first blog post of 2019 to 9 digital marketing tactics you can no longer ignore in 2019. Still don’t believe us? We have the stats to prove it.

  1. Chatbots—Maybe you’ve noticed when you visit some pages on Facebook, the messenger box comes up and in it there’s a message that offers you answers to questions you could possibly have. With 1.4 billion people interacting with chatbots, it’s easy to see why businesses are starting to save majorly. People like chatbots because they’re responsive, give answers quickly, and never lose patience.

 

  1. Personalization—we truly hope you haven’t been ignoring this one as it proves time and time again how valuable it is to marketing. Even 96% of marketers believe that personalization is a main driver in the customer- business relationship. In email marketing, personalized emails are 3 times better than just blast emails.

 

  1. Video marketing—Now we know this can seem like a lot of work and expensive with having to buy a new camera, but hear us out, some of the best cameras we have seen are in your pockets right now! That’s right, your phones. By creating captivating videos, you give your brand more shareable content that works to get your name out into the public. With 52% of consumers saying that watching product videos makes them more confident in online purchases, why wouldn’t you want to use the strategy?

 

  1. Influencer marketing—Sometimes word of mouth is the strongest marketing tactic you can use. People feel others are more trustworthy other than the brands themselves. So even if you can get clients to vouch for your products and services, you are likely to do better in future sales.

 

  1. Social Messaging Apps—Here’s one that might seem like new and scary territory but hear us out. With 1.3 billion monthly users actively using Facebook Messenger, wouldn’t you want to market your company’s services where your potential customers are spending their time? It also gives you a way to personalize you marketing message just a little bit further.

 

  1. Visual Search—With this new way of searching, users can get more specific results that brings users to your products. Pinterest has even started using this new searching method for users to take a picture of something they like and then they can learn where they can buy their own, something that can be used for most businesses!

 

  1. Voice Searching—Did you know that 50% of all searches will be voice searches by the year 2020? Better get used to the changing technology because it’s coming quick. For example, Domino’s allows customers to make their orders through Alexa. Just think about how you can start using voice searches to help customers find your products or services more easily.

 

  1. Social Media Stories—There is no doubt about it, social media is continually growing and will only get bigger. Now with the platforms adding “stories” your business can show insider videos of what it is like in your office or show off your products. It allows people to feel closer to your brand and continue building those important relationships you’re always looking to build.

 

  1. Artificial Intelligence—From analyzing consumer behavior, search patterns, and other data, it is easy to see why AI is going to be an important tool for businesses. You can understand how consumers find your products, and that is really important information to have to make finding your products simpler. AI can help optimize your customer service and give you an edge against competitors.

We know some of these strategies seem like a lot to do, but they will only help your business grow and be more relatable.

As always, if you ever have any questions feel free to reach out to any of our digital marketing specialists. Happy New Year!

Break the Content Rut

Whenever you are learning about how to engage customer, turn leads into clients, and get a bigger brand recognition, a common piece of advice is to put out new content. Whether it is posting on social media or keeping a blog post, content is king. We get it, writing isn’t always everyone’s strongest skill and sometimes that is only half the challenge. There have been times where we cannot even come up with what to write about. That’s why we decided to come up with a blog post that gives you some tips and ideas on how to always be coming up with fresh content. Maybe you’ll even be able to tell what tips our favorite ones are to follow.

    1. Educational Content: We know you have some industry geniuses working for you. Tap into their knowledge and create some pieces with some tips or tricks that readers might be interested in. This idea is extra special because you can use those postings to boost your SEO efforts because the information probably has to do with your service. Readers also always love learning new things.
    2. Guest Posts: posting on social media outlets or on blogs is a great way to partner with other businesses and share your knowledge. This can give your business a cool and new edge by giving readers new information that they might not find anywhere else. You and the partnered business can reach new readers and maybe make a couple leads that way. What’s even easier about this, is that you can use an old post that’s done well for you in the past. There will be new viewers, so no one would know that it was old. This way you and your partner both get new content with little effort.
    3. Case Studies: Here’s a chance for you and your business to showcase your best work. Turn it into a case study. People will love to read about the choices you made and why you made them. This way your work gets shown off a little bit and it’s easy to write about something you’re passionate or proud of. You might already even have this information stored on your website or somewhere on your server—again, making content creation easy for posting this week!
    4. Behind the Scene Looks: Here’s where you can show your viewers what happens in your office on the daily. Maybe it’s just posting the killer music playlist you all listen to. Showing pictures of your weekly team summer BBQ (hmm, that sounds familiar), or even showing off team members can create a stronger relationship between your brand and your clients. People feel closer to you if they know what is going on in the daily life of your office. This also gives the opportunity for other team members to take part in content creation by writing posts about themselves. It’s exciting to get everyone involved.
    5. Cat Pictures (yeah…we’re serious): Here’s an idea that can bring some joy to everyone even on the worst Mondays. These posts can be memes, pictures of your employee’s pets, or just silly videos. They make people smile and they help break up the content heavy content you are pushing out. Also, who doesn’t love a good cat picture?

We hope these content ideas help you out the next time you are finding yourself struggling to come up with sometime to post about. Are you still looking for more ideas? Check out this link here that has over 50 ideas of content you can post about! As always, you can always reach out to us if you have questions or are in need of some digital marketing content creation help.

How Google Trends can help Boost your SEO Efforts

Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant content? There’s a lot of thought that goes into search engine optimization but now Google Trends has made it even easier to be successful. Google Trends is a website that analyzes the popularity of top search queries in Google Search across various regions and even languages! The website uses graphs to compare the search volumes of different queries so it’s easy for you to understand and help you make the right SEO decisions. We have a couple ways that you can use Google trends to help make sure your content is optimized.

  1. Using seasonal trends to create and optimize your content– Through every year there are certain trends that follow consistent seasons. This also helps you come up with content to publish throughout the year, so you don’t run out of things to say. Google Trends is the tool to use to know what key word searches re most popular at specific times of the year. You can even know what day it’s most popular so then you know what day to post the content.

 

  1. Know what content to publish– We have all been in a funk before where we just feel we are out of content ideas. Google trends has a trending search tool. This way you know what topics have been searched for the most within the past day. Boom. Content to write about-easy! What makes it even better? You can filter the search to specific categories or industries.

 

  1. Know the cause of dips in organic traffic– traffic drops. It happens to everyone. But is it the keyword ranking? Could it be the content? It is difficult to know sometimes, but not anymore thanks to Google trends. You can check the top keywords your post ranks and check the popularity of them to know when you need to update your posts

 

Google Trends is a great tool to use when planning out your Search Engine Optimization. There are also many more ways to use the site. Looking for more information? Check out this other article from HubSpot. If you are looking for more SEO help, be sure to give us a call at 970-266-0703 and a specialist can let you know what they think is best for your business.

A Guide to Goals in Social Media Marketing Campaigns

Social media is ever growing. It provides multiple ways for people to stay connected to one another. With the ever-growing platforms, it is easy to see why companies want to join in. it allows them to connect with possible customers all around the globe. Social media can help businesses create strong brand images, stronger connections, and sometimes even a fan base. So the question always starts: how do I create a powerful social media marketing campaign that will reach my target audience? We came up with some goals to always keep in mind to set you on the right path.

  1. Improve Brand Awareness- When you come up with a great campaign, you want people to know about it. That’s why posting the campaign on different platforms is so important in social media marketing. You can increase your scope of reach by using different platforms. Once people find your campaign on one platform, they are more likely to seek you out on other platforms to try and get to know the business better. Which only helps you find more leads.

 

  1. Connect with your Audience– Social media is all about connecting. It is important to create these connections through your postings. Even if it just a “like” or a “share” of your post. People are talking to you and expressing that they are connecting with you. You can further this connection by finding ways to get people to connect with your brand as well from your posts. Coca-Cola did this with the “Share a Coke with…” campaign. Customers were able to connect with the product because the bottles had their names, or someone they knew and care about name on the bottle.

 

  1. Increase Website Traffic– People are known to having little patience and losing interest quickly, so if you have a chance to get more people to your site willingly, you need to take it. It’s good practice to having your URL in your bio of each platform. This gives customers an easy way to find your site and will help avoid any confusion that could irritate them.

Here’s just a couple of quick goals to keep in mind for your social media marketing campaigns. If you’re looking for more information on creating successful campaigns, you can reach out to us here at iPoint or read more from this article in HubSpot click here.

Did 2018 Go as Planned?

With everyone welcoming October next month (wow, time flies!), we felt it would be a good time to reflect on the new tech that has come out, and what people expected technology to do in the beginning of 2018. We did some research and found a Forbes post about the top seven tech trends we were sure to see in 2018. Let’s look at each trend and see if it was a true forecast.

  1. AI Permeation

It was assumed that AI would start to be included in everyday lives. Whether it be through apps, ways of ordering food in drive through, or through search engines. We agreed that AI has continued to grow throughout the year, but maybe not as much as expected. It isn’t something people often think about- and, we might have just moved closer to automation with people always on standby rather than AI.  What do you think?

  1. Digital Centralization

“Alexa, define that for me.” It’s true. People are relying more and more on smart technology and are looking for a way to centralize it all. Could you imagine if we could control our phones, watches, TVs, refrigerators, and all other devices with just one? Google and Amazon are trying to get there with Alexa and Siri, but we didn’t get as close as we may have expected.

  1. 5G Preparation

Well, this one is kind of clear to see we haven’t met the mark yet. It was thought of that we would be moving to a new 5G network in 2018, but so far it looks like we haven’t.

  1. Data Overload

Data is always being collected because we are always on our phones and consuming more data. It was estimated that there would be security issues and data overloads. Just ask Facebook and twitter, this happened a lot in 2018.

  1. Seamless Conversations

As we’ve seen, speaking to our devices has become a bigger thing. Alexa and Siri seem to know what we are trying to mean and can give us what we want on command. It was thought that communicating with technology would have minimum hiccups by the end of 2018…what do you think?

  1. White Collar Automation

Has your job been taken over by a robot or AI? Hopefully not. But It was believed that soon many jobs would have large AI components to it. Personally though, we haven’t really seen a big change over the last year.

  1. UI Overhauls

As we are still looking at screens and really interacting with them, there hasn’t been a crazy breakthrough of screen less technology. There’s still more time in the year though, so we’ll see.

Technology is unexpected and new changes are coming every day. We just wanted to take a quick look at what was expected to come out of this year and so far, what has truly come through to the public. What were technology trends you thought we would see for this year?

The in’s and out’s of Inbound Marketing

It seems like every day there is a new type of marketing. There’s digital marketing, social media marketing, sales marketing, and so much more-but have you heard of inbound marketing? We know keeping up with marketing trends can be exhausting, that’s why this week we are talking about inbound marketing (odds are, you might already be doing it!). Let’s get started with a simple definition: inbound marketing is creating content designed to attract qualified prospects, convert them into leads, and then hopefully new clients or customers, and then grow your business.

Seems simple enough, right? I mean you’re already an expert in your business, now it is just a matter of putting your expertise into content that is easily given to those searching for it. Once people searching for similar content to you start looking at you as an expert in the industry, they’ll look to you for products or services and then begin to become brand fans of yours and hopefully use you and recommend you. Inbound marketing becomes a win-win because you’re giving out relevant content, clients are finding a new great business, and word is spreading about your business which helps you grow as well!

So, the question comes: how will people see the content I create-or- where should I put it? Well, here is where social media marketing comes in (see our previous blog for more information on social media marketing). If you have reaching people through ways of social media platforms, then you have a great start of where you can put your content. This is a way to create one-to-one relationships with people. You can give out content important to your industry, talk to clients about their needs and wants, and keep up with other important things going on in your industry. By placing some important content on your social media platforms, you’re also allowing the information to be shareable. Once people start sharing your content, then multiple things happen: one, people are educating themselves on your content, two, people are leaning about your business, and three, people are recommending your business. If social media platforms are something you need help with, be sure to reach out to us. We have industry experts that can help you take your business down the right path with digital marketing, so you can then easily begin your inbound marketing practices.

Another place where you can begin displaying your content is in a blog. That’s right. Blogging is a very powerful tool. It allows you to display your content in an easy to read manner and gives you opportunities for search engine optimization. You can add multiple links and key word searches in your blog that bring possible leads to your website to learn more about you. This also allows search engines to know what content you’re writing about and allow them to place you at the top of searches so people looking for relevant information can easily find it. Curious about learning more blogging techniques? We have experts for that.

Marketing is a powerful tool used in all businesses and that’s why there are so many different types of marketing. Inbound marketing is all about the right content getting to the right people, at the right time. It can be a little intimidating but once you get it down, it will only help your business grow. Be sure to check out iPoint and we can give you a consultation on what you need to begin your marketing efforts on the right track.

Top 3 Social Media Platforms for your Business

The biggest trend we’ve seen this year for small businesses is ensuring their social media platforms are up to date, provide compelling content, and that they interact with their clients. Everyone knows that customers service can make or break a business, but most people didn’t expect that to go into social media usage too. It’s true though. Social media interactions with clients and other businesses show people that your business is relatable, truth worthy, and even loyal. We get it, social media can be a lot. This week’s blog post if here to tell you about the top three social media platforms you should be using to get you started.

  1. Facebook

Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Now, everyone knows about Facebook. But it is still growing to this day. People are always using the site to learn about new businesses for their needs. You can check reviews, reply time, what the services each business offers, and which of your friends has used the business before. Facebook is also a quick way to speak to the community, so you can make sure you are always engaged with what is going on.

 

  1. Instagram

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010 exclusively on iOS. A version for Android devices was released two years later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively.

Images are everywhere, and they are attention grabbing. This is one of the biggest reasons why Instagram boomed so quickly and gained such a huge amount of users. Be sure to use this to your advantage. You can show the community what your business sis about, what services you offer, and all about your employees. People are then able to relate more to your business and are more likely to call on you when they need something.

 

  1. LinkedIn

LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members are active. LinkedIn allows members to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. Members can invite anyone to become a connection. The “gated-access approach” is intended to build trust among the service’s members. LinkedIn participated in the EU’s International Safe Harbor Privacy Principles.

This site is a great way for your business to speak to other business professionals. You can find new job applicants, see what’s happening in your industry, or even keep up with your past employees and employers. Remember, networking is everything, so it is very important to keep in touch.

 

Still a little weary about always updating your social media calendars? Have no fear, for here at iPoint, we have social media specialists that can help you come up with content and let you know which platforms are best to make your business grow! Come check our Social Media services page.