With every new year, there is always plenty of new things: new ideas, new tech, new moments, new predictions of the future, new trends, and more newness. With all this, it is easy to think that most of these new ideas aren’t worth learning and that they are just fads...
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Break the Content Rut
Whenever you are learning about how to engage customer, turn leads into clients, and get a bigger brand recognition, a common piece of advice is to put out new content. Whether it is posting on social media or keeping a blog post, content is king. We get it, writing...
How Google Trends can help Boost your SEO Efforts
Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant...
Did 2018 Go as Planned?
With everyone welcoming October next month (wow, time flies!), we felt it would be a good time to reflect on the new tech that has come out, and what people expected technology to do in the beginning of 2018. We did some research and found a Forbes post about the top...
The in’s and out’s of Inbound Marketing
It seems like every day there is a new type of marketing. There’s digital marketing, social media marketing, sales marketing, and so much more-but have you heard of inbound marketing? We know keeping up with marketing trends can be exhausting, that’s why this week we...
Top 3 Social Media Platforms for your Business
The biggest trend we’ve seen this year for small businesses is ensuring their social media platforms are up to date, provide compelling content, and that they interact with their clients. Everyone knows that customers service can make or break a business, but most...
Why Pay Per Click is Important to your Business?
Figuring out different ways to advertise your business can be frustrating. There are so many different options out there and advertising can get expensive. At iPoint, we have Pay per Click campaigns that are made for your business so you aren’t paying for what you...