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Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed…
Figuring out different ways to advertise your business can be frustrating. There are so many different options out there and advertising can get expensive. At iPoint, we have Pay per Click campaigns that are made for your business so you aren’t paying for what you...
Millennials: the largest, loudest and most tech-savvy generation to date. Every industry is investing considerable marketing dollars in learning as much about America’s 22 – 36 year olds as possible, and it’s no wonder why. Here are three fast facts about the...
Is an old computer sitting in your garage collecting dust? Is your broken laptop moonlighting as a table coaster? We’ve got you covered this Earth Day weekend. iPoint is announcing our 5th annual Flowers for Towers. What is Flowers for Towers? We designed Flowers for...
You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand's story, and spent hours curating original content—all with the help of a professional web designer. There’s only one problem: you’re not getting any traffic....
Many small businesses make the mistake of not putting enough value into their brand. If you ask most large, successful, businesses about their brand, they would say that their brand is one of the most important aspects of their image. It is most likely interwoven into...
If you have ever visited an SEO blog or read an article, you have likely seen the terms white hat or black hat used. This week we will look at the two concepts, examine what they are, and explain what it means for you. Black hat Black Hat SEO refers to the practice of...
It’s been a little over one year since our last blog about QR codes, so it seems like a perfect time to do a follow up. If you don’t know what QR codes are, here is the post giving you an overview on what QR codes are. Go ahead and take a minute to reread it, its...
Improve your SEO Most major search engines will “crawl” the internet, meaning they regularly monitor websites, checking for updates. The more regularly that websites are updated, the higher they get posted on search results. Regularly updating your website is a great,...
April 1 was just this last Tuesday, hopefully you had some fun. While it can be fun to play small pranks on friends and coworkers, or even have them played on you, you definitely don’t want to fall for these SEO myths. Read on to learn what common misconceptions people have about SEO.
To Your Health llc is a site that promotes good, healthy nutrition in order to help treat chronic disease and maintain optimal health. Recently, they have undergone a website update. The whole feel of the website has been updated to reflect a more modern and...