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5th Annual Flowers for Towers

Is an old computer sitting in your garage collecting dust? Is your broken laptop moonlighting as a table coaster? We’ve got you covered this Earth Day weekend. iPoint is announcing our 5th annual Flowers for Towers.

What is Flowers for Towers?

We designed Flowers for Towers to empower our communities to properly dispose of toxic materials and better the environment.

Not only does Flowers for Towers prevent dangerous toxins from ending up in landfills, but it saves you money. Most local recyclers charge a minimum of $15 per laptop; we’re helping you protect the planet for free. We’ll even throw in a $5 gift card to the Fort Collins Nursery. Then you can better the local environment with flowers, trees, and vegetables.

Why should I recycle my e-waste?

It takes around 539 pounds of fossil fuels, 48 chemicals, and 1.5 tons of water to create just one computer. E-waste contains toxins like mercury that can seriously harm the environment, yet only 20% of the world’s laptops, cell phones, and towers are recycled.

Worldwide, we throw over 50 million metric tons of e-waste into landfills each year. That waste contributes to 70% of all toxic waste. By recycling your old computers, we can minimize our carbon footprint, preserving our planet for the next generation.

What was our impact last year?

Our goal is to recycle 100,000 pounds by 2020, and we are well on our way. Since 2014, we’ve collected over 54,000 pounds of e-waste.

What do you accept?

We accept PC’s, laptops and servers. We’ll even securely wipe your hard-drive. No one will be able to access your personal information. We do not accept monitors or printers.

Bring your old electronic equipment to iPoint Technologies April 20th – 21st from 10 am to 4 pm. We’ll help you unload your equipment, get you a free gift card, and even enter you into some fun raffles to win prizes. See you there!

You’re Losing 95% of Web Traffic: Here’s Why

You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand’s story, and spent hours curating original content—all with the help of a professional web designer.

There’s only one problem: you’re not getting any traffic. No one is visiting your website, there are very few clicks on your services, and you’re not seeing the ROI you hoped for when you signed up for web hosting services.

Wondering why?

Only 5% of web users check the second page of results when searching for a product or service. If you don’t have first-page rankings, your website is invisible to 95% of potential customers. Even worse, the first search result earns 33% of all views: if you’re not in the top three search results, you’re losing 60% of web traffic. This means less visits to your site and less profit for your company.

So how can your site—whether representing major brand or a small business—gain first-page rankings?

Search engine optimization.

Search Engine Optimization (SEO) is the process of connecting clients’ search terms with your website. When people type these keywords and phrases into major search engines like Google or Bing, your business’ website shows up at the top of search results.

SEO is affordable, effective, and vital in an increasingly competitive and web-driven marketplace. If you’re not maximizing your online presence, potential clients will find your competitors as your website disappears into millions of search results.

Not sure where to start? We can help.

At iPoint, we offer specialized SEO services so business owners don’t need to stress and wonder if their webpage is on the first page of results. Our specialists know what keywords and phrases are relevant to consumers. Combine that with our white hat optimization techniques, and your business with experience increased web traffic and significant ROI.

We understand that your SEO campaign should be just as unique as your business. After developing a thorough understanding of your brand’s specific needs, we’ll create the SEO package that’s right for you. Call today at (970) 266- 0703 to or visit us online for a free consultation. We can’t wait to earn first-page rankings for your website.

5 Reasons Why You Should Choose WordPress

Wix, Weebly, Webvanta, WordPress . . . The list of possible website builders goes on—and makes a great tongue-twister!

Search “best web builder” online, and you’ll get a million different opinions from 10 million different sources. With all the industry noise surrounding web design software, it can seem impossible to decide what platform best fits your business.

At iPoint, we believe that WordPress web design is the best option for businesses of all shapes and sizes. From the small travel blog to the big-name media company, WordPress software has proven to be flexible, affordable and effective for every industry.

No time for research? No problem. We’ve made a quick list of the top 5 reasons that you should choose WordPress for your business.

#1: The biggest brands in the world trust WordPress

Big-name brands like Forbes Magazine, the National Football League (NFL), LinkedIn, and Coca-Cola all trust WordPress to communicate their brand messages with consumers. A stunning 25% of all websites in existence function using WordPress: that’s over 75 million sites.

#2: WordPress is the best for SEO

WordPress software supports proper HTML markups, has SEO-approved permalinks and makes creating targeted content—including titles and headings—easier than ever. It also supports dozens of SEO plug-ins for individual use.

#3: WordPress balances high-quality design with a budget-friendly price-tag

Are you worried that over-spending on a website will negatively affect your 2018 budget? Maybe you already have a website, but it’s not meeting your expectations for quality? WordPress is the perfect solution for anyone looking to present a high-quality brand image while remaining cost-effective.

#4: WordPress is incredibly flexible

WordPress might have once been used almost-exclusively for blogs, but today it powers businesses of every size and style. Choose from one of hundreds of their ready-made themes, or hire a professional web design company to create a custom design that will connect with your customers and meet your unique needs.

#5: iPoint can help you use WordPress effectively

We’re here to come alongside you at every step in your web design journey. From a complete redesign to web hosting services, we can help you reach more clients and increase ROI. Check out our complete web design portfolio to see how we’ve helped businesses like yours maximize profits!

Project Spotlight: Wood Street Builders & Choice Moving Company

Today we are in a time period where people using the internet in millions of ways to gather information about businesses. Many people use it as their primary source for information, so it is important to maintain a good presence online in order to capture those potential customers. Mobile friendly re-design is a priority for many businesses today as i touched on previously. Over 50% of searches on Google today are from a mobile device. If your website does not pass Google’s mobile friendly test, your ranking on the results page will suffer. Lower ranks on the results pages means less traffic to your website and can result in a loss of potential customers.


Wood Street Builders

Wood Street Builders newly re-designed website

We recently completed a few projects that highlight the capabilities of WordPress in today’s web world by being responsive across all devices while maintaining a beautiful look. The first project to highlight was for Wood Street Builders. We created a mobile friendly re-design for WoodStreetBuilders.com. A great benefit of this re-design is it implements and emphasizes the different keywords they are targeting with the SEO services we provide for them. We were able to highlight the information that is the most important for visitors to learn about the Wood Street Builders in a new, colorful, and interactive way.

 

 

 

Choice Moving Company

Choice Moving Company’s new website

Choice Moving Company is an experienced and professional moving service based out of Fort Collins, Colorado. Catering to both residential and commercial clients throughout Northern Colorado. They came to us wanting to create a new website for them so that they could have an online presence for their business. With this new, mobile-friendly website Choice Moving Company can now present their customers with the information that they will want to find out about their business.
ChoiceMovingCompany.com

Contact us today to find out what we can do for your business!

(970) 266-0703

Google’s ‘Mobilegedden’ and its Effects on Your Website

responsive web design from ipointOn April 21st, 2015 Google released its latest search algorithm update. These updates are meant to improve Google Searches, with the most recent change sprouting from a steady rise in the volume of searches from mobile devices (tablets, smartphones).  Google’s ‘Mobilegeddon’ update aims to provide mobile users better search results on any given device. We are now slowly seeing these changes take effect – mobile-friendly websites are rising to the top of search results, while older non-responsive sites are eliminated from the top rankings.

So how exactly does a website become “mobile-friendly?” In order to be categorized as a mobile-friendly website, it must be responsive to the different screen sizes of mobile devices on the market today.  The website must adjust to these varying screen sizes while retaining the same URL address.

You can test your own website for mobile-compatibility by visiting Google’s webmaster’s section of their website, or by clicking here.

This tool runs websites through a series of responsive tests, and generates previews of how sites will display across various screen sizes. If your site is not mobile-friendly, it will flag the components which did not pass the test so that they can be addressed.

You could be losing out on business by using a non-responsive website, as mobile browsing now accounts for over 51% of Google’s total search volume.  Whether you are a small business or a large corporation, this algorithm change will dramatically impact traffic to your website and ultimately your business.

Don’t forget to run the mobile-friendly test on your website and find out if your website meets current requirements. If it doesn’t, contact us today for a great deal on responsive web design.