Social Media Ads

Q: Which social media platforms does iPoint work with?

We work with Instagram, Facebook, and LinkedIn.

Q: Are social media ads included in Social Media management? How are these two different?

No, this is a separate service that requires a different payment system to keep the advertisements displaying. Social media ads are paid advertisements that showcase your products and services to potential clients. Our strategy is a systematic plan of engaging content to share on your website. Posting online is free, and can be boosted to increase impressions for a cost, whereas advertisements are always paid.

Q: What if my business doesn't currently use social media?

We recommend changing that, because you are missing out on many opportunities to advertise to those around you.

Q: How do I know my ad is working?

We track that for you! Then, we send out monthly reports on its performance. We also offer monthly meetings in person, over video chat, or over phone call where we will walk you through the reports and answer any questions you may have.

Q: Can I pause campaigns at different parts of the year?

Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your services, we may ask for that adjustment in writing.

Q: What is a conversion?

In simple terms, a conversion is when someone does something that you're trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone calls to be conversions, and filling forms out on your website to be conversions. If you have an e-commerce site, we recommend also considering sales online to be part what you calculate as conversions.

Customer conversion is 129% higher when social media is part of the buyer’s journey

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Our competitors’ Average CPC (Cost Per Click).

iPoint’s Average CPC.

of internet users use social media to learn more about a company before making purchases.

What is Social Media Advertising?

Social Media Marketing is important to consider in your marketing strategy because it draws visitors to your site that otherwise might not know or find your business. Social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our social media advertising services include:

Let's Get Started

The Social Media Advertising Plan Includes



Strategy Consulting

We will share our insight as to what will be the most effective strategies for your products and services.



Outlet Review

We determine which social media platforms your ideal audience uses, and assign your ads accordingly.



Ad Design

We create beautiful, eye-catching visual ads for you! All ads delivered to you first to ensure we are representing your company in a way that makes you proud.



Account Creation

We create an the account necessary for managing your ad budget and define the audience that you would market to.



Monthly Reporting

Which comes with an optional monthly meeting where iPoint will go through the reports with you.

Let's Talk!

See Our Case Studies

Dent Tech

Dent Tech had a goal of increasing their client numbers and increasing traffic to their website. By helping them optimize their online presence, we were ...

Explore Other Digital Marketing Services

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Search Advertising

Social Media Management

Social Media Ads

Frequently Asked Questions



	






	

	
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				Which social media platforms does iPoint work with?			

		

		

	
	

	
	

		
			
		
			
	
We work with Instagram, Facebook, and LinkedIn.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				Are social media ads included in Social Media management? How are these two different?			

		

		

	
	

	
	

		
			
		
			
	
No, this is a separate service that requires a different payment system to keep the advertisements displaying. Social media ads are paid advertisements that showcase your products and services to potential clients. Our strategy is a systematic plan of engaging content to share on your website. 



Posting online is free, and can be boosted to increase impressions for a cost, whereas advertisements are always paid.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				What if my business doesn’t currently use social media?			

		

		

	
	

	
	

		
			
		
			
	
We recommend changing that, because you are missing out on many opportunities to advertise to those around you.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				How do I know my ad is working?			

		

		

	
	

	
	

		
			
		
			
	
We track that for you! Then, we send out monthly reports on its performance. We also offer monthly meetings in person, over video chat, or over phone call where we will walk you through the reports and answer any questions you may have.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				Can I pause campaigns at different parts of the year?			

		

		

	
	

	
	

		
			
		
			
	
Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your services, we may ask for that adjustment in writing.

		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	



	
	
	

		
			a
		

		

			
				What is a conversion?			

		

		

	
	

	
	

		
			
		
			
	
In simple terms, a conversion is when someone does something that you’re trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone calls to be conversions, and filling forms out on your website to be conversions. If you have an e-commerce site, we recommend also considering sales online to be part what you calculate as conversions.