Site Retargeting

You should identify your marketing goals, and start to think about the budget for what you want to spend, and therefore, how aggressively you want to market.

No, re-targeting works through Google’s display ad network and will appear everywhere a client goes on the web, but not within social media networks.

Simply put, retargeting campaigns master the art of the “long game” in marketing.

If someone visited your site without converting (or googled relevant keywords), it is because they are interested in what you have to offer, but they just weren’t ready to pull the trigger for some reason.

Maybe they’re price comparing your services to your competitors, or maybe they are just sleeping on the decision, or maybe they even simply got distracted! Regardless, a retargeted ad reminds them about the product/service that they want. This way, whenever they are ready to pull the trigger, your brand and advertisements come to mind.

Additionally, re-targeted ads can be scheduled for an optimal time – aka, the time of day that someone is likely to make a purchase.

Well, that depends on how much you want to spend. The more aggressive the advertisement campaign, the more an advertisement will be shown.

As digital marketers, we don’t like to promote one service above other’s because the most effective campaigns will often use multiple forms of advertising.

That being said, retargeting is proven to be one of the most effective and efficient forms of advertising because it specifically targets people who are interested. However, it doesn’t do much for people who don’t know about your service, and how they can benefit from your services. In our opinion, re-targeting is one of the most powerful marketing tools you can choose from, but it shouldn’t be used alone.

Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your services, we may ask for that adjustment in writing.

In simple terms, a conversion is when someone does something that you’re trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone calls to be conversions, and filling forms out on your website to be conversions. If you have an e-commerce site, we recommend also considering sales online to be part what you calculate as conversions.

CTR (Click Through Rate) is a percentage of people who click an after after seeing it. If your CTR is 2.5%, that means that 2.5% of all people who saw your advertisement clicked on it.