Question 1

How specific of demographics can I choose when it comes to geofencing advertising?

Ivy Bergstrom · Accepted Answer

That is a great question! Do you want to advertise to specifically to people with an income range of 75K-125K, who have 3 children (two boys, one girl), and drive a 2012 Kia Sorrento? Because we can do that.

Question 2

Are potential clients likely to look at their phone while visiting my competitors store? Is targeting my competitors effective?

Ivy Bergstrom · Accepted Answer

Yes, targeting your competitors is an effective strategy, especially when you use retargeting. Retargeting is a powerful boost to geofencing that shows your ads to potential clients multiple times after they have visited your competitors store. This way, if your potential clients don't look at their phone while visiting your competitors stores, they will still see your deals and offers multiple times.

Question 3

If I sign up for geofencing advertisements, how will I know that my campaign is actually bringing in customers?

Ivy Bergstrom · Accepted Answer

iPoint shares reports of performance metrics for all of our advertisement campaigns with our clients on a monthly basis. We also offer monthly meetings to sit down with you, and talk through the report, and answer any questions that you may have. Geofencing advertisements are no exception to this process.

Question 4

Do you offer split testing for Geofencing ads?

Ivy Bergstrom · Accepted Answer

Yes, we are proud to offer split testing for geofencing advertisements! We are always looking to make the most effective ads we can, so naturally, testing and comparing them helps us help you.

Question 5

What if I don't know the locations that I should be targeting for a Geofencing Advertisement Campaign?

Ivy Bergstrom · Accepted Answer

Rest assured, iPoint researches this for you! Of course, we are always open to suggestions if you have any, but our ears always low to the ground, listening for events, locations, and markets that could be relevant to your products or services. As part of our advertisement campaigns, we offer one hour of free consulting a month. This way, if your goals change, or you want to push a seasonal product, we can be way ahead of the curve!

Question 6

Can I pause campaigns at different parts of the year?

Ivy Bergstrom · Accepted Answer

Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your services, we may ask for that adjustment in writing.

Question 7

What is a conversion?

Ivy Bergstrom · Accepted Answer

In simple terms, a conversion is when someone does something that you're trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone calls to be conversions, and filling forms out on your website to be conversions. If you have an e-commerce site, we recommend also considering sales online to be part what you calculate as conversions.

Question 8

What is CTR?

Ivy Bergstrom · Accepted Answer

CTR (Click Through Rate) is a percentage of people who click an after after seeing it. If your CTR is 2.5%, that means that 2.5% of all people who saw your advertisement clicked on it.

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