In the fast-evolving landscape of technology, safeguarding your business from potential threats is paramount. At iPoint, we recognize the critical role network security plays in ensuring the integrity and confidentiality of your data. Introducing our comprehensive...
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Ivy Bergstrom
Display ads versus retargetting ads
Unlocking the Power of Visual Advertising: Understanding the Difference between Display Ads and Retargeting Ads with iPoint Technologies In the ever-evolving landscape of online advertising, it's crucial for businesses to leverage the right strategies to connect with...
Does MY website need to be ada compliant?
In the ever-evolving digital landscape, the importance of accessibility cannot be overstated. As businesses strive to create an inclusive online presence, questions about ADA compliance for websites become increasingly relevant. At iPoint, we recognize the...
The Benefits of Outsourcing IT Support for Small Businesses
In the fast-paced and ever-evolving landscape of technology, small businesses often find themselves grappling with the challenges of managing their IT infrastructure effectively. As demands for seamless operations and robust cybersecurity grow, outsourcing IT support...
Unlocking Digital Success with Google Analytics 4: A Data-Driven Approach
In the ever-evolving landscape of digital marketing, the game-changer is the ability to harness and interpret data. At iPoint, we pride ourselves on utilizing Google Analytics 4, a powerful tool that enables us to not only survive but thrive in the digital realm....
Effective Email Marketing for B2B: Best Practices and Tips
In the ever-evolving landscape of B2B marketing, email continues to be a powerful tool for reaching and engaging with your target audience. When executed strategically, email marketing can drive leads, foster customer relationships, and ultimately contribute to...
Questions to Ask When Redesigning a Website
The decision to redesign your business website is a significant step toward enhancing your online presence, user experience, and overall brand image. Whether you are a business owner gearing up for a website overhaul or a web designer embarking on a redesign project,...
What is a firewall, and how does it Protect my Network?
Demystifying Firewalls: Safeguarding Your Network with Cybersecurity In the realm of cybersecurity, a firewall stands as a crucial line of defense, serving to protect your network from potential threats and unauthorized access. But what exactly is a...
10 Small Businesses Social Media mistakes that are easy to Avoid
Social media has become an indispensable tool for small businesses to connect with their audience, build brand presence, and drive growth. However, navigating the dynamic landscape of social platforms comes with its challenges. Let's explore common small business...
The Cost of Website Ownership: A Comprehensive Overview
Embarking on the journey of establishing and maintaining a website comes with a range of considerations, including various expenses associated with ensuring its functionality, security, and compliance. Let's delve into the essential components that contribute to the...
Emergency IT Support
At iPoint Technologies, we understand that IT issues don't always adhere to the constraints of business hours. Recognizing the critical nature of addressing unforeseen emergencies, we extend our support to existing clients in need of after-hours IT services. Our...
What is a brochure website?
In the expansive realm of the internet, websites come in various shapes and sizes, each serving a distinct purpose. One such foundational archetype is the "Brochure Website." Let's embark on a journey to understand what exactly what they are, explore who benefits most...