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You’re Losing 95% of Web Traffic: Here’s Why

You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand’s story, and spent hours curating original content—all with the help of a professional web designer.

There’s only one problem: you’re not getting any traffic. No one is visiting your website, there are very few clicks on your services, and you’re not seeing the ROI you hoped for when you signed up for web hosting services.

Wondering why?

Only 5% of web users check the second page of results when searching for a product or service. If you don’t have first-page rankings, your website is invisible to 95% of potential customers. Even worse, the first search result earns 33% of all views: if you’re not in the top three search results, you’re losing 60% of web traffic. This means less visits to your site and less profit for your company.

So how can your site—whether representing major brand or a small business—gain first-page rankings?

Search engine optimization.

Search Engine Optimization (SEO) is the process of connecting clients’ search terms with your website. When people type these keywords and phrases into major search engines like Google or Bing, your business’ website shows up at the top of search results.

SEO is affordable, effective, and vital in an increasingly competitive and web-driven marketplace. If you’re not maximizing your online presence, potential clients will find your competitors as your website disappears into millions of search results.

Not sure where to start? We can help.

At iPoint, we offer specialized SEO services so business owners don’t need to stress and wonder if their webpage is on the first page of results. Our specialists know what keywords and phrases are relevant to consumers. Combine that with our white hat optimization techniques, and your business with experience increased web traffic and significant ROI.

We understand that your SEO campaign should be just as unique as your business. After developing a thorough understanding of your brand’s specific needs, we’ll create the SEO package that’s right for you. Call today at (970) 266- 0703 to or visit us online for a free consultation. We can’t wait to earn first-page rankings for your website.

5 Reasons Why You Should Choose WordPress

Wix, Weebly, Webvanta, WordPress . . . The list of possible website builders goes on—and makes a great tongue-twister!

Search “best web builder” online, and you’ll get a million different opinions from 10 million different sources. With all the industry noise surrounding web design software, it can seem impossible to decide what platform best fits your business.

At iPoint, we believe that WordPress web design is the best option for businesses of all shapes and sizes. From the small travel blog to the big-name media company, WordPress software has proven to be flexible, affordable and effective for every industry.

No time for research? No problem. We’ve made a quick list of the top 5 reasons that you should choose WordPress for your business.

#1: The biggest brands in the world trust WordPress

Big-name brands like Forbes Magazine, the National Football League (NFL), LinkedIn, and Coca-Cola all trust WordPress to communicate their brand messages with consumers. A stunning 25% of all websites in existence function using WordPress: that’s over 75 million sites.

#2: WordPress is the best for SEO

WordPress software supports proper HTML markups, has SEO-approved permalinks and makes creating targeted content—including titles and headings—easier than ever. It also supports dozens of SEO plug-ins for individual use.

#3: WordPress balances high-quality design with a budget-friendly price-tag

Are you worried that over-spending on a website will negatively affect your 2018 budget? Maybe you already have a website, but it’s not meeting your expectations for quality? WordPress is the perfect solution for anyone looking to present a high-quality brand image while remaining cost-effective.

#4: WordPress is incredibly flexible

WordPress might have once been used almost-exclusively for blogs, but today it powers businesses of every size and style. Choose from one of hundreds of their ready-made themes, or hire a professional web design company to create a custom design that will connect with your customers and meet your unique needs.

#5: iPoint can help you use WordPress effectively

We’re here to come alongside you at every step in your web design journey. From a complete redesign to web hosting services, we can help you reach more clients and increase ROI. Check out our complete web design portfolio to see how we’ve helped businesses like yours maximize profits!

Testimonials

Doug Hudson Testimonial

Feedback Sports provides high-performance bicycle stands and accessories with operations and customers around the world. It is crucial that our employees can connect in remotely while they are at the factory or in the field visiting customers. Along with developing our ecommerce website, iPoint upgraded our server to a new, cloud-based system that allows us to remote in from anywhere our travels take us. The flexibility and access to information remotely provided by this technology is extremely valuable. We have been doing business with iPoint for over two years and look forward to maintaining this beneficial relationship in the future.

Doug Kempel Testimonial

Ever since we integrated our new shopping cart, sales have doubled. Thanks iPoint!