Question 1

Which search engines do you create search ads with?

Ivy Bergstrom · Accepted Answer

At this time, we use Google, which remains the most popular search engine in the world.

Question 2

How do I know my ad is working?

Ivy Bergstrom · Accepted Answer

We track that for you! Then, we send out monthly reports on its performance. We also offer monthly meetings in person, over video chat, or over phone call where we will walk you through the reports and answer any questions you may have.

Question 3

How is search advertising different from SEO?

Ivy Bergstrom · Accepted Answer

Great question! Both use search engines and bring people to your website, but in different ways. This is probably best explained with an example. Let's say you search for the term "Corporate Housing." You will get many results, some are search ads, and some are organically populated because that website had a lot of rich, engaging content that is relevant to the term "Corporate Housing."

The search ad will be at the top, and it will have the word "Sponsored" above it.

The organic result will likely be further down, but still within the first 10-20 search results. Both are great ways to increase web traffic, but ads tend to provide more immediate results than SEO. SEO is part of playing the long game, where ads are part of the immediate play. If your SEO efforts are successful and you can rank in the first couple search results, you may eventually be able to have SEO replace your search ads.

Question 4

Can I pause campaigns at different parts of the year?

Ivy Bergstrom · Accepted Answer

Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your services, we may ask for that adjustment in writing.

Question 5

What is CPC, and how does it help me?

Ivy Bergstrom · Accepted Answer

CPC, or Cost Per Click, is how much you spend when a customer clicks on your advertisement. This means you only pay when someone clicks on your ad!

Question 6

What is a conversion?

Ivy Bergstrom · Accepted Answer

In simple terms, a conversion is when someone does something that you're trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone calls to be conversions, and filling forms out on your website to be conversions. If you have an e-commerce site, we recommend also considering sales online to be part what you calculate as conversions.

Display Ads

What are Display Ads?

Display Advertising Plans Include

Animation and Still Imagery Ads

Ad Design

PROGRESS TRACKING AND SPLIT TESTING

Monthly Reporting

Digital Marketing

Frequently Asked Questions