Target Your Customers With Precision
Users who are retargeted too are 70% more likely to convert.
How can you effectively let potential customers know you exist, and continue to remind them, without annoying them? Most customers do not make a purchase after their first encounter with a new business.
However, studies show re-targeted customers are 70% more likely to convert. When a person sees your ad repeatedly, a connection is slowly generated even if they never click on your ad. Creative display ads can host interactive content, and encourage customer engagement in a non-intrusive value-adding way.
A well-designed display ad will present your brand in a polished way that gets attention, builds awareness, and establishes authority – without being annoying.
Also known as just “retargeting,” site retargeting enables you to show display ads to potential customers who visited your site and then left without completing a purchase or filling out a contact form. Unlike keyword retargeting, site retargeting is not keyword-based. It targets prospects that are already familiar enough with your business to have visited your website. Because potential customers are already familiar with you when they’re served a retargeting ad, the conversion rate is typically higher in comparison to other marketing methods.
Search retargeting or keyword retargeting allows you to serve display ads to potential customers based on their keyword search behavior. For example, if you’re a roofer, you might want to serve display ads to users who have searched for “roof repair,” or “roof replacement.” The person typing the keywords may not know about your company, but they’re showing interest in a solution you’re offering.
THE POWER OF GEOFENCING
What if you could advertise to your potential customers within a specific geographic radius? Hyper-targeted, location-based marketing is transforming the way businesses find customers. Geofencing takes your marketing efforts to the next level in a variety of ways.
Also known as “Hyperlocal Marketing,” proximity marketing allows you to target potential customers with personalized ads based on how close they are to a specific location. Target your customers at the right time and the right place. Reach your audience at a specific sporting event, a location near you, or even at a competitor’s location.
Target your competition’s customers. The majority of people with smart devices have already consented to share their location. Competition fencing allows you to discover new customers and try to match what your competition is offering.
Make sure your ads get in front of your target audience. Maximize your marketing budget by only advertising to people who have shown interest in what you offer. Demographic targeting enables you to show your ads to specific individuals based on your unique customer profile.
Create advertisements and promotions that your audience is actively looking for. Behavioral targeting takes out the guess work and helps you develop your marketing strategy based on your customer’s common internet activity and purchasing behaviors.
Geo Cookies target your audience based on historical location data. Target people who went to an event 3 months ago. Target everyone that went into a competitors store last year, or everyone that attended a Broncos game last season. Where people go reveals their interests, values, and passions.
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