CTR (Click Through Rate) is a percentage of people who click an after after seeing it. If your CTR is 2.5%, that means that 2.5% of all people who saw your advertisement clicked on it.
Can I pause campaigns at different parts of the year?
Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your...
What is a conversion?
In simple terms, a conversion is when someone does something that you're trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone...
How does retargeting compare to other methods of advertising?
As digital marketers, we don't like to promote one service above other's because the most effective campaigns will often use multiple forms of advertising. That being said, retargeting is proven to be one of the most effective and efficient forms of advertising...
How many times will a potential client see my ad after visiting my site?
Well, that depends on how much you want to spend. The more aggressive the advertisement campaign, the more an advertisement will be shown.
If a web visitor didn’t buy my product the first time they saw it, what makes you think that showing it again will change their minds?
Simply put, retargeting campaigns master the art of the "long game" in marketing. If someone visited your site without converting (or googled relevant keywords), it is because they are interested in what you have to offer, but they just weren't ready to pull the...
Will retargeted ads also be triggered through social media?
No, re-targeting works through Google's display ad network and will appear everywhere a client goes on the web, but not within social media networks.
What will I need to know before my consultation meeting?
You should identify your marketing goals, and start to think about the budget for what you want to spend, and therefore, how aggressively you want to market.