Yes, we do! We offer copywriting for web designs and web updates as well.
Do you offer split testing for landing pages?
Yes, we do! This allows us to make sure we create the best performing landing pages.
Are landing pages bad for SEO?
As long as you follow best practices, no, they are not bad for seo. In some instances, a landing page can boost your rankings. Ask us about domain authority in your consultation.
I don’t have a website, and I want to have a landing page to get started. How will iPoint determine the design?
For all design clients, we start by asking what they have so far. If you have any branding or logo, we will take inspiration from there. We will also likely ask to meet with you to discuss different design elements that you might like.
Why use a landing page instead of my website’s homepage?
Some choose to use their home page, but it is better to have a landing page if you're trying to promote a single product/service, especially if you offer multiple products/services. A landing page streamlines that sales process for the specific thing that you are...
Do your services include on-page seo, and technical seo?
Yes! We do both on-page SEO and technical SEO. The on-page SEO process is mostly going through your site and making sure all meta data, tags, content, and links are optimized, whereas technical SEO focuses on page-speed optimization, eliminating 400 errors, and...
Can’t I just add my keyword a bunch of times on a page, and hide them using CSS?
Technically, yes, no one can stop you from doing that, but we strongly advise against this. This is a practice called "Black Hat SEO" and google's sophisticated super bots can tell when this is happening. If your website is caught using Black Hat SEO methods, google...
How many keywords can I try to rank for?
This all depends on the size of your website, the services you offer, and the industries you serve in. Generally, we recommend no more than 3 keywords per page.
Can I rank for general terms, such as “Dentist”?
Theoretically, yes, but it is quite unlikely. General terms have very competitive rankings and it is therefore difficult to rank for this. We would strongly suggest an alternative, such as "Dentist in Fort Collins" or "Dentists near me."
Why should I continue SEO once I’ve gotten good rankings?
Simply put, maintaining an achieved ranking also takes a good deal of work. It is like lifting weights - if you stop lifting once you've achieved your goal, you will lose the strength that you have worked towards.
Once I start on an SEO plan, how long will it take to get more traffic?
SEO is a long-game strategy for improving web traffic. Every client is a little different, but most of our clients start to see improvements within 3-6 months.
What is CTR?
CTR (Click Through Rate) is a percentage of people who click an after after seeing it. If your CTR is 2.5%, that means that 2.5% of all people who saw your advertisement clicked on it.