Why Pay Per Click is Important to your Business?

Figuring out different ways to advertise your business can be frustrating. There are so many different options out there and advertising can get expensive. At iPoint, we have Pay per Click campaigns that are made for your business so you aren’t paying for what you don’t need. Still not convinced? Read on to learn more about PPC.

What is it?

Pay Per Click (PPC) advertising allows you to drive targeting traffic to your website and only pay for actual clicks to your site. It allows for maximum exposure while you control the amount you want to spend on your marketing campaign.

But my business doesn’t need to be advertised globally…

PPC campaigns can be set to only advertise regionally or globally depending on your business needs. You can even review the effectiveness of your ad campaign through ad reports.

What does an iPoint PPC Campaign look like?

Your campaign may be sued as a supplement or replacement for organic search engine optimization. PPC campaigns will quickly bring visitors to your website. You may want to run a PPC campaign during the initial months of organic search engine optimization. iPoint’s PPC experts obsess about results and send custom monthly reports, giving you analysis on exactly how your campaign is performing.

What does iPoint’s PPC services include?

We create accounts with your preferred pay per click engines such as Google AdWords, Yahoo! Sponsored Search, and Bing Microsoft adCenter. We also use proven methods to select optimal keywords based on pay per click analytics and natural search engine optimization reports. You are provided with full access to reporting and campaigns, so you know exactly what is happening with your PPC campaign. To top it off, we monitor and research your campaigns to determine when to vary your keyword and ad copy strategy and/or increase or decrease your budget to fully optimize your campaigns.

Pay per Click doesn’t need to be scary. We have the experts to answer your questions and make sure you are on the right path! Give us a call or visit our web page today to learn more about how PPC can help your business grow.

Millennials and Local Listings Management: 3 Fast Facts

Millennials: the largest, loudest and most tech-savvy generation to date. Every industry is investing considerable marketing dollars in learning as much about America’s 22 – 36 year olds as possible, and it’s no wonder why. Here are three fast facts about the Millennial generation.

Fact 1: Millennials are powerful.

With over $1.3 trillion in buying power, Millennials have more spending influence than any other generation. They’re an even larger population than the Baby Boomers. Their influence on the economy will be huge once they reach prime spending years.

Fact 2: Millennials are connected.

They’re the most social generation to date. The average Millennial consumer spends 25 hours online weekly. Most spend at least 7 hours a day on social devices like smartphone, laptops, and tablets.

Fact 3: Millennials are reading online reviews.

This drive towards digital has affected the way Millennials shop. According to a study by BOXT, 80% of Millennials never purchase a product without reading online reviews first.

Millennials consider online reviews more credible than digital ads. They would rather buy a product recommended to them by a friend, family member, or stranger than one recommended by an ad. Most read at least six reviews before buying.

So, where are Millennials reading your company’s reviews before spending?

Social networks force businesses to communicate more authentically than on traditional review sites, which appeals to Millennial’s desire for relationship and connectivity.

This has caused a shift away from online review sites like Yelp and Angie’s List and toward apps like FourSquare, Facebook, and Instagram. These social networks provide Millennials the opportunity to vent their frustrations, share their excitement, and receive immediate feedback from friends on purchasing decisions.

Millennials have more money, provide more feedback, and establish more connections with companies than any generation to date. Are you doing everything possible to secure the best reviews for your products?

We can help.

Our Local Listings Management services provide proactive listing updates that monitor, analyze and re-optimize your business information.

By logging in to your personalized dashboard, you can make a custom review to email customers. This  can then be published directly online. Our Social Chatter tool gives you a summary of what people are mentioning about your business on social media outlets. Another useful feature shows you what images are being publicized by apps, maps, search engines, directories and social networks in connection with your business.

If your business is going to continue to thrive, you need to reach Millennial audiences. We can help you use business reviews to make this possible.

4 Easy Ways to Make Your Business More Sustainable

“Is my business sustainable?” Every smart businessperson has asked themselves this question. Whether evaluating the health of a financial plan, current hiring practices, or marketing goals, considering the long-term viability of current strategies empowers us to secure a brighter future for our businesses, our clients, and our employees.

Evaluating the environmental sustainability of our offices also allows us to secure a brighter future for our planet.

Here are four cost-effective ways to make your business more eco-friendly, and just in time for Earth Day!

#1: Encourage green commuting.

The average American spends 400 hours commuting to work every year, resulting in  $60 billion in fuel waste. Encourage employees to telecommute, use public transportation, bike, or carpool. Carpooling has been shown to save commuters money, foster positive work relationships, and has the potential to decrease traffic by up to 80%.

#2: Choose safer cleaning products.

American buildings consume 6 billion pounds of chemicals and 30 million trees worth of sanitary paper every year. Most cleaning products use petroleum, a limited and nonrenewable natural resource that leaves a significant carbon footprint. Brands like Method, Honest, Norwex, and NatureClean use non-toxic and all-natural ingredients to sanitize without harmful chemicals.

#3: Buy ethically-sourced coffee.

Most employees use coffee to fuel their work throughout the day. Few know that their cup of Arabica could be fueling human trafficking. Human rights violations and modern-day slavery are incredibly prevalent in the coffee and tea industry. Even major brands like Nestle admit that beans from slave labor often end up in their blends. Before purchasing coffee for the office, look beyond the Fairtrade label. Do your research. Make sure that products are 100% ethically sourced by adult workers laboring in humane conditions.

#4: Recycle your e-waste.

What is e-waste?

Electronic waste is any electronic device that is old, broken, or otherwise unusable. Beyond laptops and computers, E-waste includes televisions, DVD players, VCRs, stereos, cameras, tablets, and fax machines.

It takes 539 pounds of fossil fuels, 48 chemicals, and 1.5 tons of water to create just one computer. Only 12% of e-waste is ever recycled; most of the world’s unwanted electronics are piled up in landfills or burned, releasing toxic pollutants into the atmosphere.

Be intentional in recycling your office’s old tech. Recycling centers like IT Refresh offer responsible e-waste solutions for households, institutions, and commercial businesses large and small. Although e-waste recycling can cost money, local events like iPoint’s Flowers for Towers offer free electronic waste removal annually.

Choose business practices that are financially and environmentally sustainable. Making these four, simple changes will improve the health of your office and the health of our planet.

5th Annual Flowers for Towers

Is an old computer sitting in your garage collecting dust? Is your broken laptop moonlighting as a table coaster? We’ve got you covered this Earth Day weekend. iPoint is announcing our 5th annual Flowers for Towers.

What is Flowers for Towers?

We designed Flowers for Towers to empower our communities to properly dispose of toxic materials and better the environment.

Not only does Flowers for Towers prevent dangerous toxins from ending up in landfills, but it saves you money. Most local recyclers charge a minimum of $15 per laptop; we’re helping you protect the planet for free. We’ll even throw in a $5 gift card to the Fort Collins Nursery. Then you can better the local environment with flowers, trees, and vegetables.

Why should I recycle my e-waste?

It takes around 539 pounds of fossil fuels, 48 chemicals, and 1.5 tons of water to create just one computer. E-waste contains toxins like mercury that can seriously harm the environment, yet only 20% of the world’s laptops, cell phones, and towers are recycled.

Worldwide, we throw over 50 million metric tons of e-waste into landfills each year. That waste contributes to 70% of all toxic waste. By recycling your old computers, we can minimize our carbon footprint, preserving our planet for the next generation.

What was our impact last year?

Our goal is to recycle 100,000 pounds by 2020, and we are well on our way. Since 2014, we’ve collected over 54,000 pounds of e-waste.

What do you accept?

We accept PC’s, laptops and servers. We’ll even securely wipe your hard-drive. No one will be able to access your personal information. We do not accept monitors or printers.

Bring your old electronic equipment to iPoint Technologies April 20th – 21st from 10 am to 4 pm. We’ll help you unload your equipment, get you a free gift card, and even enter you into some fun raffles to win prizes. See you there!

6 Bits of Tech News You Might’ve Missed this Month

The technology industry innovates and changes at warp speeds. If you’re not subscribed to a dozen different tech  publications, can feel impossible to stay on top of the news. We’ve got your back. Here are Tech Trends biggest stories from the past 30 days’.

In Drone Tech: Drones are being used to fight wildlife extinction.

Australian researchers are using Unmanned Aerial Vehicles (UAVs) to calculate the numbers of endangered animals and aid in conservation efforts. Using drones to take photos of wildlife populations is quicker, easier, and more accurate than traditional counting methods. They also have minimal-to-no impact on the natural ecology, making drones a valuable asset in wildlife conservation.

In Entertainment: Samsung’s new chameleon TV.

Think your TV sticks out like an eyesore? Samsung’s got your back. A new feature, appropriately named “ambient mode”, enables the flat-screen to blend seamlessly into the wall when out of use. All you do is take a picture of the wall behind it, and then upload it to their app. With a single, thin chord for power, your guests won’t even notice it’s there.

In Social Media: Selfllery merges blockchain with likes.

The popularity of smartphones and free image-sharing sites like Instagram, Pinterest, and Unsplash have made it nearly impossible for photographers to turn content creation into income. Selfllery is trying to change that. Users can monetize their likes, comments, and other online interactions into cryptocurrency which can then be redeemed for Selfllery merchandise or professional-grade stock photos.

In Security: Amazon’s new home-security doorbell.

You’ve probably heard of Ring, the producer of high-tech video doorbells and surveillance systems that link to your phone for 24/7 security—or maybe you’ve just seen their humorous commercials featuring Shaquille O’Neill. Ring’s mission is to reduce crime in neighborhoods, thereby making communities safer for our families. Their goal may have just become easier to achieve. The tech startup of humble origins was just purchased by online shopping superpower Amazon, who hopes to utilize the tech to keep packages safe from theft and streamline delivery.

In Health and Fashion: The Apple Watch band that can detect potassium in your blood.

AliveCor’s KardiaBand connects stylishly to your Apple Watch, but that’s not all that it can do. The wristband can also detect potentially life-threatening levels of potassium, abnormal heart rhythm, and atrial fibrillation (AFib) with a small sensor that measures the electrical activity of the heart. While the wristband has yet to be cleared by the FDA, AliveCor’s most recent innovation provides intriguing insight into the future of fashionable, integrated medical care.

In Cryptocurrency: Bitcoin’s stock continues to fall.

Bitcoin‘s stock fell by another 7% this morning after Twitter announced a new ban on cryptocurrency ads. The digital currency giant allows individuals to make purchases online and 100% anonymously, raising concerns in some world governments about taxation and regulation. The digital currency’s value is down 42% year-to-date, valued at only $8,000 after starting off the year at $13,000.

Social Media & Its Impact on Business

In today’s world, it is hard to find someone who does not participate in social media. Whether it is Facebook, Twitter, Instagram, LinkedIn, Google+ or any of the countless other social networks out there, there is marketing potential for your business using these networks. Within these networks are thousands of users who constantly are revisiting everyday, even multiple times a day. Some users spend hours on these websites, so why not try to capture their attention and benefit your business.

The best way for a business to handle their social media is to have a clear plan of action. What are your main goals for the posts that your about to make on these platforms? Are you creating brand awareness? Are you using these posts to boost website traffic? Are you attempting to build a loyal customer following? These are just a few good examples of questions to ask yourself before you move any further with your content creation.

Taco Bell is a great example of social media use for businesses. Not only do they participate in multiple social networks ( Facebook, Instagram, Twitter are primary sources of content) but they interact with their fans in a unique way that has benefited them greatly from a market stand point. Here is a current look at where Taco Bell sits in the social media world.

These numbers tower over the competition of Taco Bell and for good reason. Taco Bell focuses on crafting/curating creative content for its followers to view and interact with. They also are great at re-purposing user-generated content for their own marketing purposes so that their followers feel included in the promotion of the brand.

Another way Taco Bell takes a unique approach to social media is they interact with other businesses via social media in order to capture the audience of both brands and thus boosting the presence of both brands online. Truth be told, this is how I found my way to Taco Bell’s social media profiles. They were having a casual conversation with a non-competing brand social media tips

To sum up, beginning a social media campaign can generate multiple new channels for potential business prospects to be found. Creative and interactive content is the key to creating a presence that will be noticed online.

Why a Professional Website is Important to Your Business

In the year 2015, people turn to the web as their primary source of information in regards to just about anything. Having access to Google means that 99.9% of your questions will likely be answered. So what exactly does this mean for businesses?