Do you know exactly how many online directories people review your business on? While you may be familiar with your Google Business profile, there are countless alternatives that people use to read reviews that help them make decisions about where to buy products and services.
Between Yelp, Yellow Pages, NextDoor, Foursquare, DMOZ and more, there are a lot of reviews to manage. Luckily, iPoint offers the ability to log into one place, and manage them all with our Review & Reputation Management Package.
Why Online Directories are Important
While these directories can be a bit overwhelming to learn, they are effective at getting your business name in front of customers who are searching for your products and services.
These online directories also link back to your website, meaning that not only do they increase the likelihood of your website receiving traffic, but they also give your website a local SEO boost.
The only drawback is when any of your business information changes – if you move locations, or change phone numbers, that means you have to update it in every directory, which is tedious and annoying. Review & Reputation Management with iPoint solves that problem by providing you with a dashboard to keep track of every listing, and to view inaccuracies from one place.
Why Do I Need to Respond to Reviews?
Did you know that 56% of consumers are influenced by how a business responds to online reviews?
Make no mistake, consumers do not expect you to be perfect or have perfect ratings, but they do expect businesses to manage online grievances. Responding to online complaints shows all potential clients that you care about them and are willing to go the extra mile to ensure a good customer experience. More simply stated, it builds trust with clients and potential clients, which increases their likelihood of wanting to do business with you.
Do I need to Respond to Good Reviews?
In short, no, you don’t technically need to respond to any reviews online, but you should. Any sort of active participation with clients online leaves a good impression and builds trust.
Do Reviews Help My SEO?
Yes! Reviews are especially helpful for SEO if you operate a location centric business, such as plumbing exclusive to Northern Colorado, and if you get a lot of reviews on Google.
Luckily, iPoint can help you generate more reviews, and therefore help you rank higher on Google! Our Review & Reputation Management platform allows you to create automatic funnels that incentivize reviews from your customers, so your customers can show your potential customers just how great you are.
How Do I Get More Reviews with Review Building & Reputation Management?
The Review Building & Reputation Management Tool has multiple tools to encourage your customers to leave reviews.
- Client Experience Follow Up Emails & SMS Campaigns
Businesses can easily upload CRM data of recent customers and send out emails and/or text messages that ask them to comment on their experience. These messages include a link that will take your customers directly to the review page.
- QR Codes that are easy to share
The QR code is a great option for businesses who bring their service directly to the homes of the customers, such as HVAC specialists and electricians, because it can be printed and left in the services summary. The QR Code can also be shared digital, printed on stickers that can be added to company merch, and more. We hope this blog post help you understand the importance of reviews, how to use them to your advantage, and why it’s important to respond to reviews. If you need help with your online business, let us know! iPoint Technologies is here to simplify technology for you business. Contact us for help today.