In the ever-evolving landscape of B2B marketing, email continues to be a powerful tool for...
iPoint Insights (blog)
Marketing Beacons
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What is Black-Hat SEO
Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed…
New Marketing Technology
Marketing Beacons are small, battery-powered devices that can transmit signals to any Android smartphone or tablet within 300 feet. These small—but mighty—gadgets provide a more personalized way for you to let new customers know about special offers or new products. Using location-based BLE technology, beacons can be used to draw nearby customers into a store with a discount or promotion. Once inside, guests can then receive notifications with timely information about discounts and services. This innovative technology enables you to reach a wider range of customers with your content, driving traffic into your store and onto your app or website. Simply set up a few within or around your store, and iPoint can help you deliver targeted, strategic messages to any potential client within a 100-yard radius—that’s almost the length of a football field. Its simple! Just tell us the text you want nearby customers to see and turn the beacon on. VOILA! These are a must for any business with a retail location.
Choose innovation that drives traffic and sales: set up a beacon with iPoint today!