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As the year draws to a close, businesses start looking for strategic ways to optimize their tax liabilities. One effective method is making year-end network purchases. Investing in your IT infrastructure not only enhances your business operations but also provides tax...
Compared to even 10 years ago, there are a plethora of Web Design options and resources that are available to small businesses. Even though there is no shortage of website DIY tools (side note: if you choose to DIY it, be cautious of common DIY website mistakes), many...
In a world of modern digital marketing strategies, understanding customer behavior is crucial for businesses aiming to optimize their marketing strategies and improve overall performance. One powerful tool that has emerged in recent years is foot traffic attribution....
In the dynamic landscape of business technology, keeping your PCs and servers up-to-date is essential for maintaining efficiency and security. Understanding the life cycles of PCs and servers can help businesses plan for upgrades and replacements, ensuring minimal...
When building a new business, people often get excited about the branding process. They envision ideas for logos, color schemes, and goals that are so much fun. Many, however, don't always consider how their branding identity fits into the context of a domain name and...
In the realm of B2B marketing, finding effective ways to connect with decision-makers and build meaningful relationships is crucial. One powerful tool that has emerged in recent years is LinkedIn messaging campaigns. As the world's largest professional network,...
As the summer days begin to wane, the most festive time of the year is fast approaching. For businesses, this means it’s time to start strategizing for the holiday season. At iPoint, we understand the critical importance of early planning to maximize your marketing...
In the fast-paced digital age, website speed has emerged as a critical factor influencing user experience. It’s no longer just about having a visually appealing design or compelling content; if your website doesn’t load quickly, users are likely to abandon it and seek...
Do you know exactly how many online directories people review your business on? While you may be familiar with your Google Business profile, there are countless alternatives that people use to read reviews that help them make decisions about where to buy products and...
In the modern era, small businesses need a strong online presence to stand out in their industry and succeed. As a small business, your website is often the first interaction potential customers have with your brand. Therefore, it’s essential to ensure that this...
In today's fast-paced digital world, small businesses need to stay ahead of the curve to remain competitive. One of the most effective ways to do this is by leveraging managed IT services. This approach offers a range of benefits, from scalability and adaptability to...
In today's competitive digital landscape, small businesses must leverage every available tool to stand out and attract customers. One powerful, yet often underutilized, tool is geofencing. Geofencing companies offer innovative strategies that can significantly enhance...