Are potential clients likely to look at their phone while visiting my competitors store? Is targeting my competitors effective?
Yes, targeting your competitors is an effective strategy, especially when you use retargeting. Retargeting is a powerful boost to geofencing that shows your ads to potential clients multiple times after they have visited your competitors store. This way, if your potential clients don’t look at their phone while visiting your competitors stores, they will still see your deals and offers multiple times.