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Great question! Both use search engines and bring people to your website, but in different ways. This is probably best explained with an example. Let's say you search for the term "Corporate Housing." You will get many results, some are search ads, and some are...
Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your...
In simple terms, a conversion is when someone does something that you're trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone...
At this time, we use Google, which remains the most popular search engine in the world.
We track that for you! Then, we send out monthly reports on its performance. We also offer monthly meetings in person, over video chat, or over phone call where we will walk you through the reports and answer any questions you may have.
CPC, or Cost Per Click, is how much you spend when a customer clicks on your advertisement. This means you only pay when someone clicks on your ad!