email-marketing

Nope! In fact, using both in conjunction is going to be the most effective.

We will help you craft emails that avoid spam filters. But, of course, there are obvious things to avoid - such as profanity, and sending emails that are all caps.

Definitely no. Email marketing is typically only effective when you are marketing to people who have already expressed some interest in your products and services. Any list that you can buy online is a list of random people who do not have an interest in your pocket....

This varies a little depending on the size of your email list, but usually 10%-15% is great.

This is the process of splitting your email list into more specific groups that you may want to market more specifically to. For example, you might want to split it into clients who make frequent purchases, and those who do not, or make segments based on the frequency...

Great question! Excessive emails are a nuisance and will often cause your clients to remove themselves from your emailing list. However, you obviously want to engage with your audience. We suggest 4 times a month, or about once a week.

Truthfully, not every email you send to your clients will be opened, and that is a fact of life that we need to accept. However, we can help you increase the number of emails that are read by using information that is important to your clients.