Blog Category


What is a conversion?

In simple terms, a conversion is when someone does something that you're trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone...

read more

Should I buy an email list?

Definitely no. Email marketing is typically only effective when you are marketing to people who have already expressed some interest in your products and services. Any list that you can buy online is a list of random people who do not have an interest in your pocket....

read more

What is email segmentation?

This is the process of splitting your email list into more specific groups that you may want to market more specifically to. For example, you might want to split it into clients who make frequent purchases, and those who do not, or make segments based on the frequency...

read more