Blog Category

display-advertising

Do you split test display ads?

Yes, we do! This means that we make two different versions of an ad that will have some minor differences, and then we run both versions and compare how they are performing. Whichever ad performs best will keep running, and the poorer performing and will be stopped,...

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What is a conversion?

In simple terms, a conversion is when someone does something that you're trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone...

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