CTR (Click Through Rate) is a percentage of people who click an after after seeing it. If your CTR is 2.5%, that means that 2.5% of all people who saw your advertisement clicked on it.
Are your display ads pop ups?
Nope! Display ads through iPoint do not pop up, or block the screens of website visitors because this tends to annoy clients and deter them from using the website that the ad is displaying on.
Will my display ads show on mobile devices?
Yes! We optimize our ads for both desktop and mobile devices so we can show them to as many people as possible.
Do you split test display ads?
Yes, we do! This means that we make two different versions of an ad that will have some minor differences, and then we run both versions and compare how they are performing. Whichever ad performs best will keep running, and the poorer performing and will be stopped,...
Where will my ads appear?
Your ads will appear on other websites that allow advertising in white-spaces on their page. Common types of websites that support this are news and media websites, and entertainment websites. They even appear on Youtube!
Can I pause campaigns at different parts of the year?
Absolutely! We have clients who only offer seasonal services, and therefore only want to market during those times. We also have clients who find their ads to bring in too much traffic, too suddenly, and therefore need to have them turned off. Anytime we adjust your...
What is a conversion?
In simple terms, a conversion is when someone does something that you're trying to get them to do via marketing efforts. We understand this is vague, but many people consider different things to be conversions, depending on their goals. We suggest considering phone...
How do I know my ad is working?
We track that for you! Then, we send out monthly reports on its performance. We also offer monthly meetings in person, over video chat, or over phone call where we will walk you through the reports and answer any questions you may have.
What is CPC, and how does it help me?
CPC, or Cost Per Click, is how much you spend when a customer clicks on your advertisement. This means you only pay when someone clicks on your ad!