Blog Category
Definitely no. Email marketing is typically only effective when you are marketing to people who have already expressed some interest in your products and services. Any list that you can buy online is a list of random people who do not have an interest in your pocket....
This varies a little depending on the size of your email list, but usually 10%-15% is great.
This is the process of splitting your email list into more specific groups that you may want to market more specifically to. For example, you might want to split it into clients who make frequent purchases, and those who do not, or make segments based on the frequency...
Great question! Excessive emails are a nuisance and will often cause your clients to remove themselves from your emailing list. However, you obviously want to engage with your audience. We suggest 4 times a month, or about once a week.
Truthfully, not every email you send to your clients will be opened, and that is a fact of life that we need to accept. However, we can help you increase the number of emails that are read by using information that is important to your clients.
GDPR (General Data Protection Regulation) is regulation from the European Union regarding how marketing information can be collected and shared. When you go to a website, and you get a popup about accepting all cookies, or only the required ones? That is a GDPR...
We will send you approximately 30 topics at a time. We send this many to you assuming that some topics may be rejected. This way, we have plenty of ideas to write about/work with.
Yes, in fact, we encourage it! We want you to be happy with the content you're paying for. When we finish a blog post, which is usually about two months before it is scheduled to go live, we put it in a cloud folder that we share with you so you can review it and make...
Absolutely! If your company had an event, a special promotion, or a new product, we would love to write about it! This helps us make content relevant to your products/services, and to your business in general. When it comes to client-suggested topics, it is best that...
iPoint researches keywords relevant to your products and services, and builds a list of recommended topics from this. The topics are chosen based on your likelihood for ranking for that topic, and how frequently that topic is searched. Then, we email you the list so...
We don't have a strict limit, but we try to make each post at least 600 words so that at minimum they are short, sweet, and to the point. However, if a specific topic warrants more explanation, we gladly write something much longer.
Rest assured, iPoint researches this for you! Of course, we are always open to suggestions if you have any, but our ears always low to the ground, listening for events, locations, and markets that could be relevant to your products or services. As part of our...