Blog Management and Newsletter Marketing
Free Consultation
of internet users read blogs.
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Creates Opportunities to Rank for More Keywords.
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A long-game play in creating conversions.
What is Blog Management and Newsletter Marketing?
With our newsletter and blog posting package, we will write and publish two blog posts a month (up to 500 words each) to your website. Blog posts can be topics chosen by you, or we can choose popular/relevant topics to write about and send to you for approval. These blog posts will incorporate relevant keywords and be uploaded to your website by our team. The blog posts will then be optimized for SEO purposes with Meta Tags, Title Descriptions, H1-H3 headers, and body content.
Additionally, this package includes a fully designed newsletter that can incorporate: the latest news from the practice, events, and blog posts all linking back to your website. We use sending software called, WordPoet and PostMark to ensure deliverability and integration to your WordPress website. Emails will be sent to a provided contact list from the client once a month. We will monitor open rates, click rates, and overall interaction from the email to the website
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Blog Management and Newsletter Marketing Plans Include
Blog Topics Approved by You
When we begin our blog relationship, we will come up with a list of topics to use that are based on related search terms, points of interest, and opportunities to increase your business’s credibility. All topics are sent to you for approval, and you are welcome to reject any topics that you don’t want on your site.
Newsletter Intake Form
We will build a form to gather email addresses to incorporate on several pages of the site. Additional list-building campaigns can be purchased and scheduled a-la-carte.
GDPR Compliant Templates for Newsletter
Newsletter, Sign-up Confirmation, Welcome email, Unsubscribe Email
Revisions and Edits
Many clients want to control what information is posted on their website – which we entirely understand! This is why we share all blogs posts with you ahead of time and give you time to make edits and revisions before the post goes live.