It’s safe to assume that you have heard of WordPress if you’ve ever worked with a B2B technology company.  More and more sites are being created through this CRM system today than ever before- but do you know exactly how it works or what you can do with it?  This article is designed to deliver a brief background and description of features for the most popular self-blogging tool in the world.

WordPress Background:

WordPress started over a decade ago as a simple bit of code to enhance typography of everyday writing.  Today it has grown astronomically to over 60 million websites.  In fact, 18.9% of the top 10 million websites utilize WordPress as of August this year.  One of the best aspects of WordPress is that it was created by and for the public.  Hundreds of world-wide developers constantly update the system, and there is no monetary cost, licensing fee or standards on what you can use it for.  The only requirement is web hosting, which can be acquired through a number of carriers for around $10 per month.

WordPress Features:

Themes and plugins are some unique and very customizable features in WordPress.  Thousands of different “themes” are available to users, which allow them to change the look and functionality of a WordPress site without altering the information content or structure of the site.  There also exists a database of over 26,000 plugins.  Just like smartphones use apps, users can download and delete plugins at will for their site.  Each offers custom features enabling users to tailor their site to their specific needs.  SEO enhancers, social media integrations, and custom image sliders are some of the most popular widgets available.

The bottom line is that WordPress is the most widely-used PHP and MySQL-based CRM system on the market today for a reason.  The user-interface is extremely easy to understand and update, making it ideal for less tech-savvy users.  At the same time, however, its library of advanced plugins, widgets and themes make it very capable of handling the most complex of tasks from advanced web developers. 

It is simply a brilliant platform, and it is what iPoint utilizes for the majority of our website builds.