iPoint Insights (blog)

Web Applications for Small Business

Related Insights

by | Mar 16, 2015 | Web Design

Application development started becoming a big business with the introduction of online business, and hasn’t stopped growing since. Now, most big businesses have developed an app that they can use to manage their business online or an app for customers can use to interact with the business. However, that doesn’t mean that apps are only meant for big businesses. Many small business owners can too benefit from an app.

What are some things to consider before moving forward with web applications?

  1. What will the app do?

Asking questions like, “What will be the functionality of the app?”, and “What is the apps purpose?” are great ways to determine how the app will add value to your business. There are several different ways that an app can benefit both the internal workforce and the end customer. Whatever the use of the app may be, it is important to think through how you would want it to operate.

  1. How is the data organized?

The most important role for applications developed for small businesses is often organizing data in a way that is easy for users to find and access. With that in mind, how do you want the data that you are going to include in the app to populate? What does that look like? Is there any secure information that the app is going to have to work around like credit card numbers or other personal information?

  1. Does it solve a problem for your business?

When developing an app for your business, make sure that it solves a problem and serves a purpose. Is it something that will help your business to manage clientele, like a specific client relationship management database for a real estate agent that also has specific paperwork available on it? Or, are you a distribution company that needs an app to keep track of where all of the items in the warehouse are? The problem could even be as simple as a chiropractor who needs to be able to view patient notes and make new notes while in the room with the patient.

Depending on the industry that you work in, an application could save you a great deal of time and money. It can also help to capture gaps in productivity and streamline your workflow. If an application is something that you’ve been considering for your business, we’d be happy to offer you a free consultation to talk about your options.