A website will do you no good if it does not have any visitors. Luckily there are many possible ways to promote your website via online and offline methods. Below is a list of suggested ways to get visitors to your website. Information Point Technologies can help you with items 1 through 5. Please call (970)266-0703 or visit IPoint-Tech.com for more information.
- Search Engine Optimization (SEO)
Search Engine Optimization allows for your website to be easily indexed by the search engines while helping them determine how relevant your website is for a given search. Once your website is ranking highly for the appropriate keywords, quality visitors will be guided towards your website.
- Pay-Per-Click Campaigns (PPC)
Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list the advertiser’s ad may be shown. These ads are called a “sponsored link” or “sponsored ads” and appear next to or above the organic results on search engine results pages.
- Publish an Email Newsletter
An email newsletter allows you to keep customers up-to-date with promotions and other events. When you send out an email newsletter you can direct visitors to specific locations on your website.
- Social Networking
Social networks allow you to connect with people on a more personal level than a traditional website. This is done through conversations with your “fans” or “followers” on any of the social networks. Once you have established your relationship you can then direct “fans” to your website. Below are some of the most popular social network websites.
- Online Advertisements
Advertise on other websites promoting your own website. You can now target your ads to very targeted audiences (ex. people who enjoy skiing in Fort Collins, CO) for a relatively low cost. You can run ads on MySpace and Facebook for as low as a few dollars each day.
- Reference URL
It is important that you reference your URL wherever you can. Below are some possible locations to advertise your URL.
- Email Signature
- Business Cards
- Phone Book Ads
- Product Packaging
- Phone Message
- Coffee Cups / Pens / T-shirts
- Signs / Buses / Billboards
- Vehicle Graphics
- Mention Website When Talking to People
- Anyplace Where Your Phone Number Appears