What Does 2017 have in store for SEO?
These are the top SEO trends businesses are using for 2017!
The time for development, budgeting, and managing for your SEO success in 2017 has arrived! Here at iPoint, we strive to stay up to date on the latest and top SEO trends, to give our clients the best performing SEO strategy and management practices out there! Here is a list of the top SEO trends to look out for in 2017.
- Google’s AMP — Not only does AMP speed up your load times and decrease bounce rates, but AMP content is cached in the cloud. AMP pages load 30 times faster!
- Optimizing for voice search — A featured snippet, also known as a “rich answer” or “direct answer” is a summary answer to a searcher’s question that Google shows in a special block at the top of its SERP!
- Cross-channel marketing- Cross-channel and multi-channel marketing sound similar, but in actuality, they are very different. Multi-channel simply means establishing a presence on more than one platform. Cross-channel means you are using several channels to market your brand in an integrated way. For example, if users are browsing products on a mobile app but decide not to buy, you can send them targeted ads based on their searches via email or social media. (https://searchengineland.com/seo-trends-prepare-2017-263710)
- Increased mobile growth- Mobile accessibility has reshaped SEO over the past few years. Mobile search is consitintly growing at a fast pace and is not showing any signs of slowing down in the future what so ever. Traffic has been shifting away from desktop and moving towards mobile devices, and many websites have already gotten the majority of their traffic from mobile devices.
“Mobile optimization is already extremely important in SEO strategies. However, it will prove to be mandatory in 2017.” (Pratik Dholakiya)
There is no getting around the fact that voice search is a one of the top SEO trends of the digital age. With enormous improvements to Siri, Google Now and Cortana, SEO marketers would be smart to closely observe voice innovation and think beyond text-based queries in 2017.