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The Power of a Blog

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by | Mar 18, 2015 | Digital Marketing, Web Design

Do you have a blog for your business? I hope you do, but if not, now is the time to start one. The power that a blog holds continues to be greater and greater. Additionally, the ways to leverage your blog to increase traffic to your business website continue to increase. It may seem like a daunting task, to blog, but the overall benefits outweigh the time that you spend writing.

How can you benefit from having a blog?

It helps increase traffic to your website – Blogs will help drive traffic to your website, which in turn, will help your website to perform better in search engines.

  • Having a blog means that you are updating the content on your website on a regular basis. This is a determining factor that search engines use to rank pages. If a site is regularly updated it will most often rank higher than a site that doesn’t get updated.
  • Every blog post creates a new page on your website, which means with every new blog post there is an opportunity to show up in organic search results
  • Blogs are a great opportunity to link with other pages, and to share on social media. It is another way to reach out to your target market.

Great example of the power of blogging

iPoint wrote a blog about the advantages and disadvantages of wifi about 7 years ago. For whatever reason, the search engines picked up on it quickly and it ended up recording over 40K views of our website. It was traffic that we definitely wouldn’t have gotten otherwise, and some of the views turned into business for us.

Blogging is worth it

Properly optimized blog posts, coupled with frequent posting and relevant topics will increase the likelihood of a business’s appearance in organic search. If a user clicks on your blog post, your website benefits from the traffic and Google notices that people are searching for information that is related to your industry, and that information is held on your website. This further enhances your websites credibility, and creates a higher ranking for your site.

If you are interested in learning more about the power of blogging, please give us a call!