What is Digital Marketing? Why You Should Hire a Local Company?

Digital Marketing can mean a lot of different things in today’s world.  From search engine optimization to social media marketing it can include a lot of important matters. Did you know that 87% of customers say brands need to put more effort into providing a consistent customer experience? When it comes down to it what can a local digital marketing agency do you for and how can it help your business?  An agency can help you navigate the ins and outs of the constantly changing world. So, what exactly could do a Fort Collins digital marketing agency for you?


Improve Your Business

Digital Marketing Agencies can help you evaluate your company’s marketing needs and develop a personal strategy to help you maximize web traffic and profit.  As a Fort Collins digital marketing agency, we can work with you personally to improve your websites efficiency and productivity. We will help you define your exact target audience and analyze your customer’s behaviors in the buying journey.


Measuring your Success

One of the best advantages of hiring a local agency is being able to measure your success.  When a company runs a digital marketing campaigns, you are able to see how much you invested, how much you got in return and how many conversions your campaign helped create.  You can measure your success over different time periods, success of different ads and what type of advertising works best for your business. You can then use this data to learn even more about your audience to improve future campaigns.


Different Aspects of Digital Marketing

Digital Marketing covers anything from search engine optimization, website development to online advertising such as Pay-Per-Click.  Having an optimized website is your chance to make a good first impression with your consumers.  As a Fort Collins digital marketing agency you need to know what pictures, colors and content to use to stay attractive to your customers. According to Adobe, 38% of people will stop interacting with a website if they find the layout to be unattractive.  A Digital Marketing agency can help you optimize your site for mobile users, create an attractive layout, and ensure the site runs smoothly.


How to Choose the Right Digital Marketing Agency?

Depending on what sort of results you want from working with an agency, there are many different factors to consider when choosing a local agency.  You want to hire an agency in Fort Collins that gives you full transparency in the services they are going to provide and how they will do it. There are some agencies out there that will hide the fact they own your website after building it for you, so if you ever leave them you lose ownership of your site.  You also want to insure you chose an agency that is credible. Read through a companies’ testimonials and reviews before choosing to work with them. A good marketer will be able to evaluate a client’s industry, social media and online presence and then suggest an effective strategy. Overall you should choose a company that aligns well with you as a person and/or business.  Marketing is supposed to be fun and lighthearted for the business owners. Make sure the company your working with is fun, friendly and worth talking to in every meeting.


Why Choose iPoint for Your Fort Collins Digital Marketing Needs?

Here at iPoint, we take pride in the fact we can work personally with you to customize your digital marketing experience to your liking.  When you come to iPoint you aren’t just a client, you are part of the iPoint family. We will insure you are happy with your results and work personally with you every step of the way to make we are always on the same page.  Many bigger companies have so many clients they are not able to give you a personal relationship with a marketer. At iPoint, we are a small creative team but can create a customized plan with you and insure you never will feel out of place giving us a call at (970) 266-0703 to get started.


How to Use Facebook Ads to Reach a Broader Audience?

Facebook Ads have created a whole new world of advertising. With over 2.4 billion monthly users Facebook has an impeccable reach that no other social media platform can match. This can hurt you or help you as a small business. It gives you a huge customer base to access, but this also means you must stand out from everyone else in order to get noticed.

How to Stand Out-
Companies must give something before they ask for something. Your company should provide something of value and before pitching a product. The pitch can start with a simple video or article pertaining to your field, and that can help create the wanted meaningful connection between the company and the customer. Another way to stand out in the business community is by being specific. When a customer sees an ad for the first time, they should know exactly what your company offers. A big mistake you can make when creating the ad is being too broad. Before you create the ad, you should know exactly what audience your trying to reach and avoid being too broad.

How Often Should You Run Your Ad Campaigns?
One mistake a lot of companies make is running too many ad campaigns at once. Running too many campaigns can yield high costs, customer confusion and bad results. You should find one ad campaign that works and use it instead of 3- 4 ads that are all different.

Choosing Your Objective
A mistake a lot of companies make is having an ad lead straight to a sales page instead of page that could show them more about a company. This violates the rule we talked about earlier, you must give something before you ask for something. As a company you must provide an intermediary step before you try to sell something. You must create a relationship with the customer, so when they are ready to hit buy, they chose you.

Always Follow Up
As a business owner you must follow up on a campaign after it is active. You must analyze your campaigns on an on-going basis and look at your Return on Ad Spend, cost. Relevance and CPM metrics and adjust your objective and targeting based on those results. You should also manage your successful ads rather than wasting time and money creating new ones. Facebook ads need at least 50 conversions per ad set per week to function. If you have one ad that reaches this amount of conversions it is much better to optimize this ad, then creating more that will only yield a few conversions each. Remarketing a working ad can be way more effective then creating a new one.

Timing and Audience
Timing can vary greatly depending on what type of industry you are in. Ever since Facebook introduced the newsfeed in 2009, marketers have been trying to crack the algorithm in order to find the best time to run ad campaigns. The timing wont matter much if your targeting the wrong audience. Before researching what timing is best to run your and you must first find your target demographic. Once you have your audience, you can start researching what times will be best to run your ad. Did you know the highest earning day of the week for online retailers is Monday? And that consumer spending increased in the beginning and middle of the month due to the “paycheck effect”? In order to find the best timing for your company you must know what days create the most sale, what time of day your audience is online and when you generate the most conversions. Once you can answer those questions you will know what time is best to run your ad.

Need Help?
iPoint specializes in Social Media Marketing, Strategy and Management. If you need help with your page or ads contact us at


Company Spotlight- Bee Mindful

Bee Mindful is run by our great Web Developer Devin. It is a Registered 501(c)3 Non-Profit company that specializes in raising awareness for bees by helping organizations put bees in public spaces such as schools and golf courses. Bee Mindful’s main initiative is to help beginning beekeepers get the proper (hands on) education and training to become successful and mindful beekeepers. Bee populations are declining worldwide and we as citizens should be informed about how we are responsible and how we can help. Click here to check out Bee Mindul on Facebook today!


Why Pay Per Click is Important to your Business?

Figuring out different ways to advertise your business can be frustrating. There are so many different options out there and advertising can get expensive. At iPoint, we have Pay per Click campaigns that are made for your business so you aren’t paying for what you don’t need. Still not convinced? Read on to learn more about PPC.

What is it?

Pay Per Click (PPC) advertising allows you to drive targeting traffic to your website and only pay for actual clicks to your site. It allows for maximum exposure while you control the amount you want to spend on your marketing campaign.

But my business doesn’t need to be advertised globally…

PPC campaigns can be set to only advertise regionally or globally depending on your business needs. You can even review the effectiveness of your ad campaign through ad reports.

What does an iPoint PPC Campaign look like?

Your campaign may be sued as a supplement or replacement for organic search engine optimization. PPC campaigns will quickly bring visitors to your website. You may want to run a PPC campaign during the initial months of organic search engine optimization. iPoint’s PPC experts obsess about results and send custom monthly reports, giving you analysis on exactly how your campaign is performing.

What does iPoint’s PPC services include?

We create accounts with your preferred pay per click engines such as Google AdWords, Yahoo! Sponsored Search, and Bing Microsoft adCenter. We also use proven methods to select optimal keywords based on pay per click analytics and natural search engine optimization reports. You are provided with full access to reporting and campaigns, so you know exactly what is happening with your PPC campaign. To top it off, we monitor and research your campaigns to determine when to vary your keyword and ad copy strategy and/or increase or decrease your budget to fully optimize your campaigns.

Pay per Click doesn’t need to be scary. We have the experts to answer your questions and make sure you are on the right path! Give us a call or visit our web page today to learn more about how PPC can help your business grow.

Millennials and Local Listings Management: 3 Fast Facts

Millennials: the largest, loudest and most tech-savvy generation to date. Every industry is investing considerable marketing dollars in learning as much about America’s 22 – 36 year olds as possible, and it’s no wonder why. Here are three fast facts about the Millennial generation.

Fact 1: Millennials are powerful.

With over $1.3 trillion in buying power, Millennials have more spending influence than any other generation. They’re an even larger population than the Baby Boomers. Their influence on the economy will be huge once they reach prime spending years.

Fact 2: Millennials are connected.

They’re the most social generation to date. The average Millennial consumer spends 25 hours online weekly. Most spend at least 7 hours a day on social devices like smartphone, laptops, and tablets.

Fact 3: Millennials are reading online reviews.

This drive towards digital has affected the way Millennials shop. According to a study by BOXT, 80% of Millennials never purchase a product without reading online reviews first.

Millennials consider online reviews more credible than digital ads. They would rather buy a product recommended to them by a friend, family member, or stranger than one recommended by an ad. Most read at least six reviews before buying.

So, where are Millennials reading your company’s reviews before spending?

Social networks force businesses to communicate more authentically than on traditional review sites, which appeals to Millennial’s desire for relationship and connectivity.

This has caused a shift away from online review sites like Yelp and Angie’s List and toward apps like FourSquare, Facebook, and Instagram. These social networks provide Millennials the opportunity to vent their frustrations, share their excitement, and receive immediate feedback from friends on purchasing decisions.

Millennials have more money, provide more feedback, and establish more connections with companies than any generation to date. Are you doing everything possible to secure the best reviews for your products?

We can help.

Our Local Listings Management services provide proactive listing updates that monitor, analyze and re-optimize your business information.

By logging in to your personalized dashboard, you can make a custom review to email customers. This  can then be published directly online. Our Social Chatter tool gives you a summary of what people are mentioning about your business on social media outlets. Another useful feature shows you what images are being publicized by apps, maps, search engines, directories and social networks in connection with your business.

If your business is going to continue to thrive, you need to reach Millennial audiences. We can help you use business reviews to make this possible.

Social Media Blues got you down? We can help!

Social media can be a fun way to interact with the local community and reach new consumers. With so many diverse platforms, the possibilities for how social media can enhance your business are nearly endless.

Creating a social media platform for your business can be a daunting task. What platforms should you use? How do you post on each platform? What content should you post? This is just the beginning of the long list of questions many business owners ponder before making the decision to start using social media for their business. Lucky for you, iPoint is here to help!

We start off with a social media consultation. This allows us to understand your needs, wants, and answer any questions you might have. We’ll then discuss which platforms would benefit you and how to get started. Our professionals know the ins-and-outs of social media platforms and are ready to teach you how to use social networking to boost sales and improve CRM. We can also go over relevant content so you know what to post to reach maximum brand exposure and gain plenty of followers.

Here are four tips from our social media strategists on how to enhance your social media usage:

Pick the right platforms for your business.

You don’t need an account on every social media platform. That’s overwhelming and can be a waste of time. Figure out what platforms your consumers use and focus on just two or three. That way, your time can be effectively utilized in creating strong and unique content for your target market.

Time your postings.

There are prime postings for every social media platform. Sharing content when your audience is most likely to be online increases likes and engagement.

Amplify your most vocal supporters.

It’s important to showcase those who follow you on social media and like or comment on your posts. Comment back. Offer special deals. This allows your business to seem more personal and builds relationships with consumers.

Be unique.

Your business is one of a kind. Your social media should show that. Consumers want to have a personalized experience. Showcasing what makes your business unique and fun allows your audience to better understand your brand personality.

5 Reasons Why You Should Choose WordPress

Wix, Weebly, Webvanta, WordPress . . . The list of possible website builders goes on—and makes a great tongue-twister!

Search “best web builder” online, and you’ll get a million different opinions from 10 million different sources. With all the industry noise surrounding web design software, it can seem impossible to decide what platform best fits your business.

At iPoint, we believe that WordPress web design is the best option for businesses of all shapes and sizes. From the small travel blog to the big-name media company, WordPress software has proven to be flexible, affordable and effective for every industry.

No time for research? No problem. We’ve made a quick list of the top 5 reasons that you should choose WordPress for your business.

#1: The biggest brands in the world trust WordPress

Big-name brands like Forbes Magazine, the National Football League (NFL), LinkedIn, and Coca-Cola all trust WordPress to communicate their brand messages with consumers. A stunning 25% of all websites in existence function using WordPress: that’s over 75 million sites.

#2: WordPress is the best for SEO

WordPress software supports proper HTML markups, has SEO-approved permalinks and makes creating targeted content—including titles and headings—easier than ever. It also supports dozens of SEO plug-ins for individual use.

#3: WordPress balances high-quality design with a budget-friendly price-tag

Are you worried that over-spending on a website will negatively affect your 2018 budget? Maybe you already have a website, but it’s not meeting your expectations for quality? WordPress is the perfect solution for anyone looking to present a high-quality brand image while remaining cost-effective.

#4: WordPress is incredibly flexible

WordPress might have once been used almost-exclusively for blogs, but today it powers businesses of every size and style. Choose from one of hundreds of their ready-made themes, or hire a professional web design company to create a custom design that will connect with your customers and meet your unique needs.

#5: iPoint can help you use WordPress effectively

We’re here to come alongside you at every step in your web design journey. From a complete redesign to web hosting services, we can help you reach more clients and increase ROI. Check out our complete web design portfolio to see how we’ve helped businesses like yours maximize profits!

Social Media & Its Impact on Business

In today’s world, it is hard to find someone who does not participate in social media. Whether it is Facebook, Twitter, Instagram, LinkedIn, Google+ or any of the countless other social networks out there, there is marketing potential for your business using these networks. Within these networks are thousands of users who constantly are revisiting everyday, even multiple times a day. Some users spend hours on these websites, so why not try to capture their attention and benefit your business.

The best way for a business to handle their social media is to have a clear plan of action. What are your main goals for the posts that your about to make on these platforms? Are you creating brand awareness? Are you using these posts to boost website traffic? Are you attempting to build a loyal customer following? These are just a few good examples of questions to ask yourself before you move any further with your content creation.

Taco Bell is a great example of social media use for businesses. Not only do they participate in multiple social networks ( Facebook, Instagram, Twitter are primary sources of content) but they interact with their fans in a unique way that has benefited them greatly from a market stand point. Here is a current look at where Taco Bell sits in the social media world.

These numbers tower over the competition of Taco Bell and for good reason. Taco Bell focuses on crafting/curating creative content for its followers to view and interact with. They also are great at re-purposing user-generated content for their own marketing purposes so that their followers feel included in the promotion of the brand.

Another way Taco Bell takes a unique approach to social media is they interact with other businesses via social media in order to capture the audience of both brands and thus boosting the presence of both brands online. Truth be told, this is how I found my way to Taco Bell’s social media profiles. They were having a casual conversation with a non-competing brand social media tips

To sum up, beginning a social media campaign can generate multiple new channels for potential business prospects to be found. Creative and interactive content is the key to creating a presence that will be noticed online.